Eastman Kodak Sponsors New Digital Media Marketing Organization to Promote, Educate and Create Business Opportunities.

Business Editors & High-Tech Writers

LOS ANGELES--(BUSINESS WIRE)--April 17, 2001

Publisher Steven Dworman Enterprises, Inc. (SDE), together with sponsor Eastman Kodak's New Media Division, has established The Digital Media Marketing Organization (DMMO), a global association dedicated to promoting the burgeoning digital media advertising medium to companies worldwide.

With such applications as business card CD-ROMs tied to the Internet for direct ordering or instant updating, and the mailing of a sales message on DVD or video, digital media marketing generates response rates as high as 60% -- unheard of with any other medium.

Said DMMO founder and President Dworman, "Taking off faster than a rocket, the use of digital media marketing is the hottest marketing tool ever seen. It's the next marketing wave, and unlike the Internet alone, this marketing medium is based on tremendous real-world sales results."

The formation of DMMO was mandated by a conference sponsored by SDE, and attracted companies from around the world seeking to both learn and share their knowledge with one another. Attending companies included: Sony Disc Manufacturing, JVC, Technicolor, Apple Computer, Princess Cruises, Eastman Kodak and hundreds of others. Following the conference, many attendees remain in ongoing dialogue and business dealings.

Kevin Fotomy, Corporate Evangelist for Sharp Technology, stated, "The information we received at the conference and the relationships formed put our company 18 months ahead in our project development. This organization is invaluable to us. Every business needs to be part of this!"

Currently DMMO is compiling case studies for members on corporations already utilizing Digital Media Marketing. A few of these include companies such as: American Airlines, AOL, BIC, Canon, Calvin Klein, Century 21, Cessna Aircraft, Compaq, Energizer, General Foods, Lucent Technologies, MGM, Microsoft, Nordstom, Princess Cruises, Ritz Carlton Hotels, Saturn Automobiles, Sebastian, Sony, The Los Angeles Times, Warner Brothers and XEROX.

In addition DMMO is conducting its own case study on a brand new skin care line it's launching using Digital Media Marketing exclusively. All response rates and sales numbers will be given to members on a monthly basis. They'll learn first hand what works and what dangers to avoid from an inside view with no risk. To our knowledge this is the first time this has been done for a membership anywhere. Digital Media Marketing Organization will provide networking opportunities throughout the year for its members and have an ongoing membership email list for creating partnership opportunities. The next conference will be held in Los Angeles, Fall 2001.

"It is through Eastman Kodak's tremendous belief and support in this organization that makes it possible," added Dworman. For further information call DMMO directly at 310/826-8810, or visit www.digitalmediamarketing.org.