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Eastman Announces Corporate Strategy, Marketing Executive Appointment.


KINGSPORT, Tenn. -- Eastman Chemical Company Eastman Chemical Company is a United States based chemical company, engaged in the manufacture and sale of chemicals, plastics and fibers. Eastman has 16 manufacturing sites in 10 countries, supplying its products throughout the world.  (NYSE NYSE

See: New York Stock Exchange
:EMN EMN Equity Market Neutral (investing)
EMN École Nationale de la Magistrature (French National School for the Training of Judges and Prosecutors)
EMN Electromagnetic Noise
) today announced the appointment of Mark Costa as senior vice president, corporate strategy and marketing, effective June 1.

"Mark has extensive global experience as a consultant in a broad base of industries," said Brian Ferguson, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "He has worked with Eastman on a variety of initiatives over the past couple of years, so he already has a good foundation for our corporate strategy work. We are pleased that he will be bringing his broad understanding of global competitive issues to our company now as a member of our executive team."

Ferguson said that the position of senior vice president, corporate strategy and marketing, was newly established to evaluate implications of future directions, coordinate large initiatives that cross various businesses and manufacturing streams, and increase the focus on big-picture and longer-term growth and success. Costa will be responsible for overseeing corporate strategy and the corporate marketing function and for managing opportunities and growth platforms that involve more than one manufacturing stream and that cross businesses within Eastman.

Costa, 40, was most recently a senior partner within Monitor Group's integrated North American and global client service networks. His experience includes corporate and business unit strategies, asset portfolio strategies, innovation and marketing, and channel strategies across a wide range of industries, including specialty and commodity chemicals, electricity, natural gas and truck/auto manufacturing. Costa received a bachelor's degree in economics and pre-medicine from the University of California at Berkeley (body, education) University of California at Berkeley - (UCB)

See also Berzerkley, BSD.

http://berkeley.edu/.

Note to British and Commonwealth readers: that's /berk'lee/, not /bark'lee/ as in British Received Pronunciation.
, where he was elected to the Phi Beta Kappa Society This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . He received an M.B.A. from Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. .

Eastman manufactures and markets chemicals, fibers and plastics worldwide. It provides key differentiated coatings, adhesives and specialty plastics products; is the world's largest producer of PET polymers for packaging; and is a major supplier of cellulose acetate fibers. Founded in 1920 and headquartered in Kingsport, Tenn., Eastman is a FORTUNE 500 company with 2005 sales of $7 billion and approximately 12,000 employees. For more information about Eastman and its products, visit www.eastman.com.
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Publication:Business Wire
Geographic Code:1USA
Date:May 22, 2006
Words:340
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