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Eastern Union provides buyers with RealProspex on the web.


Eastern Union Commercial announced the launch of RealProspex, one of the most powerful online tools for automating buyer property searches at www.EasternUC.com.

"We developed this portal by capitalizing on the extensive deal-flow at Eastern Union," said Ira Zlotowitz Ira Zlotowitz is the CEO of Eastern Union Funding, a large mortgage brokerage in New York City. He is the son of Rabbi Meir Zlotowitz.

Zlotowitz is also the creator of "Simple Remote"[1], a tracking software for the real estate industry. References

1.
, president of the firm.

"Our mortgage clients have always wanted to know what we have seen for sale and now they can get what they want, targeted just for them, through our website."

Clients can go to the website, www.EasternUC.com, and register their property preferences at no cost. Buyers can be as detailed as they desire in building their profile, which will become the basis for matching them to properties. Highly select deals will be presented to them on a customized basis, allowing buyers to see the most desirable properties available in the markets they choose.

RealProspex is one of the few applications to enable buyers to avoid the time and challenges of searching or managing an extensive database of properties. Other popular sites in the real estate industry that present detailed property profiles enable buyers to search the database with select options that are market driven. But RealProspex is people-centric and enables buyers who have criteria criteria (krītēr´ē),
n.
 based on deal metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM.  and transaction analysis and preferences based on experience to super-select only those properties that fall within those criteria.

"We are confident that bringing buyers together in an environment where they are comfortable knowing that are dealing with professionals who are experts at real estate financing, as opposed op·pose  
v. op·posed, op·pos·ing, op·pos·es

v.tr.
1. To be in contention or conflict with: oppose the enemy force.

2.
 to just web developers, will attract the cream of the real estate professional buyers market," said Michael Michael, archangel
Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence.
 Muller Mul·ler , Hermann Joseph 1890-1967.

American geneticist. He won a 1946 Nobel Prize for the study of the hereditary effect of x-rays on genes.



Mül·ler , Johannes Peter 1801-1858.
, of Eastern Union sales division. The company has begun an extensive media campaign to high-light the new launch and has promoted its sales division and RealProspex with the tagline tag line also tag·line
n.
1. An ending line, as in a play or joke, that makes a point.

2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan.
, "What do you want to buy today?"
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Title Annotation:TECHNOLOGY
Publication:Real Estate Weekly
Date:Dec 14, 2005
Words:304
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