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Eastern Financial Florida Credit Union Expands Outsourcing Relationship With Aurum.


Business Editors/High-Tech Writers

PLANO, Texas--(BUSINESS WIRE)--June 4, 2003

Fraud Analysis and Call Center Support to Help Credit Union

Deliver Enhanced ATM and Debit Card debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account.  Services

to its Extensive Member Base

Aurum Technology(R), a leading provider of open and integrated technology-based solutions to Community Banks, Credit Unions and Savings Institutions, today announced that Eastern Financial Florida Credit Union (EFFCU EFFCU Eastern Financial Florida Credit Union ) has signed a multi-year agreement to expand its long-term outsourcing relationship with Aurum to include the company's ATM and debit card solutions. With added capabilities including fraud protection and call center support, Aurum's ATM and Debit Card Solutions will help the $1.6 billion credit union deliver a higher level of service to its more than 176,000 members.

"Serving a large, diverse community, it's imperative that we offer more for our members - more choices, more services, more value - than our competitors," said Sharon St. Clair, chief information officer for Eastern Financial Florida Credit Union. "Our 10-year outsourcing partnership with Aurum has given us the tools, technologies and talent necessary to deliver added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 for our members. And now by expanding our relationship to include Aurum's ATM and debit card solutions, we will also expand our ability to deliver superior service through the Aurum Call Center, while mitigating fraud risks for both EFFCU and our members."

An Aurum customer since 1993, EFFCU will now use Aurum to drive its network of more than 70 ATMs - as well as provide monitoring and online, real-time transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time.

Transaction processing systems are the backbone of an organization because they update constantly.
 for both debit and ATM cards An ATM card (also known as a bank card, client card, or cash card) is an ISO 7810 card issued by a bank, credit union or building society.

Its primary uses are:
 - giving its members access to the one of the most robust and secure networks available in the market. Previously, EFFCU managed its ATMs on an in-house basis and outsourced debit card services to another provider. By combining its ATM and debit card strategy, processing transactions for both via the Aurum Switch and its centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 database capabilities, EFFCU looks to streamline its electronic funds transfer See EFT.

(application, communications) electronic funds transfer - (EFT, EFTS, - system) Transfer of money initiated through electronic terminal, automated teller machine, computer, telephone, or magnetic tape.
 (EFT) process and technologies - positioning the credit union to gain significant efficiencies in both back-office operations and member service by providing a single point of inquiry for all EFT transactions.

Eastern Financial Florida Credit Union services more than 100,000 debit cards, having issued debit cards to 92% of its checking account holders. Through Aurum's Call Center solution, EFFCU will offer these members reliable support for account inquiries, reporting lost or stolen cards and ordering replacement cards - 16 hours a day, 365 days a year.

"The successful integration of eBanking channels is, and will continue to be, a critical component of a complete service strategy in the credit union space - as members demand a highly personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 experience that offers maximum convenience and protection," said Anthony M. Ficarra, senior vice president of Aurum's eBanking services group. "Aurum is pleased to offer EFFCU the advanced tools and capabilities that will help them deliver superior EFT solutions that meet their strategic business goals, and ultimately, their members' needs."

Aurum ATM and Debit Card Solutions include FraudWatch software featuring neural network neural network or neural computing, computer architecture modeled upon the human brain's interconnected system of neurons. Neural networks imitate the brain's ability to sort out patterns and learn from trial and error, discerning and extracting  protection technology, which analyzes spending patterns to assign risk scores and quickly identify potentially fraudulent transactions. Experienced fraud analysts review flagged transactions and determine if the high risk score has merit. If it does, the team alerts the Aurum Call Center who will contact the cardholder card·hold·er  
n.
One who holds a card, especially a credit card.



cardhold
 to verify the legitimacy of the transaction. With full integration between the Aurum core system, EFT processing and the Aurum Call Center, the call center representative has the power to immediately flag the card as "hot," locking it from any further fraudulent transactions. This technology will provide added security and protection for both EFFCU and its members.

About Eastern Financial Florida Credit Union

Eastern Financial is now the largest Credit Union in South Florida, and ranks among the top 35 in the nation. A full-service financial institution with over $1.6 billion in assets and more than 176,000 members nationwide, Eastern Financial still acknowledges the common bond and ideals it shares with credit unions worldwide: not for profit, but for service. Visit www.effcu.org for more information.

About Aurum Technology Inc.

Aurum Technology Inc. provides open and integrated information technology-based solutions to the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 industry, with capabilities ranging from Core Solutions to eBanking to Check Imaging to Business Intelligence. Using its more than 30 years of experience and proven suite of products and services, Aurum provides Community Banks, Credit Unions and Savings Institutions with the means to increase efficiencies, grow market share and fortify for·ti·fy  
v. for·ti·fied, for·ti·fy·ing, for·ti·fies

v.tr.
To make strong, as:
a. To strengthen and secure (a position) with fortifications.

b. To reinforce by adding material.
 customer and member relationships. With a nationwide network of 24 image item processing centers and 1,400 professionals, Aurum serves more than 1,200 customers throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , including many of the financial industry's highest performing institutions. More information is available at www.aurumtechnology.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 4, 2003
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