East Boston Savings Bank Successfully Implements BSG Financial's OverdraftHonor(R); Overdraft Program Helps Improve Customer Satisfaction and Increase Bottom Line.

LOUISVILLE, Ky. -- BSG Financial, LLC, a provider of profit-enhancing programs and marketing services to the financial industry, announced that East Boston, Mass.-based East Boston Savings Bank(R) (EBSB) successfully implemented OverdraftHonor(R), BSG Financial's responsible approach to courtesy overdraft management, in Feb. 2006.

According to company officials, EBSB chose BSG Financial because of the company's conservative approach to overdraft management and extensive customer and technical support, as well as regulatory adherence. BSG Financial's OverdraftHonor enables EBSB to provide a reliable and responsible courtesy overdraft program to its accountholders, while maximizing profitability.

"East Boston Savings Bank has always been committed to treating its customers as individuals and remaining dedicated to fostering growth and prosperity in the communities we serve," said Paul Gaulthier, division vice president of Business and Consumer Banking for East Boston Savings Bank. "BSG Financial's OverdraftHonor program has given us a way to serve our customers better by providing them an alternative to bounced checks. In addition, OverdraftHonor has made the decision-making process for overdrafts easier on our staff by reducing the time and associated costs of making daily overdraft decisions."

According to company officials, EBSB chose BSG Financial's OverdraftHonor program after four years of overdraft management research and consideration of five other providers. OverdraftHonor enabled the bank to increase fee income without adversely affecting East Boston Savings Bank customers or employees.

"BSG Financial considers its relationship with East Boston Savings Bank a partnership, from implementation to continual support of the OverdraftHonor program," said Barrett Nichols, founder and CEO of BSG Financial. "Working together alleviates compliance concerns, while allowing the bank to focus on customer service and remaining competitive in the marketplace by offering a valuable service."

"Signing a contract is easy," continued Gaulthier. "Making it work is where BSG Financial proved to us OverdraftHonor was our best choice."

About East Boston Savings Bank(R)

Since 1848, East Boston Savings Bank (EBSB), a wholly-owned subsidiary of Meridian Financial Services, has continually endeavored to uphold the principles and ideals its founders set forth. As a major employer and an integral part of its community, EBSB remains dedicated to fostering growth and prosperity in the communities we serve with three branch locations in East Boston as well as branches in Saugus, Winthrop, Revere, Melrose and Peabody.

For more information about the bank and its products and services, visit www.ebsb.com.

About BSG Financial, LLC

Louisville, Ky.-based BSG Financial, LLC is a provider of programs and services to the financial industry that increase profitability, while enhancing customer relations. Its flagship program, "The Responsible Approach(TM)," is a proprietary courtesy overdraft program, uniquely providing both in-house and outsourced solutions with a conservative approach to customer and risk management, profitability and ongoing technical and customer service. In addition, BSG Financial offers other profit-enhancing programs that increase retail account openings; outsource collections; repair damage caused by identity theft; and take customer relationship management beyond traditional CRM and MCIF capabilities. BSG Financial is privately owned and has offices in Kentucky, Texas, Massachusetts and Pennsylvania. For more information about the company, visit www.BSGfinancial.com.