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Early Blood Diamond Movie Impact Measured by the Jewelry Consumer Opinion Council.


PASO PASO Pan American Sport Organization
PASO Pre-Award Support Office
PASO Program and Specific Objectives (NASA)
PASO Pizza and Salad Only
PASO Pacific Area Support Office (US Department of Energy) 
 ROBLES Robles is a common surname in the Spanish language meaning oaks, and may refer to:
  • Alfonso García Robles (1911-1991), Mexican diplomat and politician
  • Aurora Robles (born 1980), Mexican fashion model
  • Charlie Robles (born 1943), Puerto Rican musician
, Calif. -- As the jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 industry braces itself on the heels of the release of Warner Brothers' Blood Diamond movie, the Jewelry Consumer Opinion Council (JCOC JCOC Jewelry Consumer Opinion Council
JCOC Joint Combat Operations Center
JCOC Joint Combined Operations Centre
JCOC Joint Civilian Orientation Conference/Cruise
), a division of MVI MVI Multivitamin
MVI Multi-Vendor Import
MVI Melt-Volume Index
MVI Motor Vehicle Incident
MVI MODIS Vegetation Index
MVI Multiple Variable Inversion
MVI Microsoft Virus Initiative
MVI Multi-Vitamin Injection
MVI Motion Video Instructions
 Marketing Ltd., is on the cutting edge of testing the consumer reaction to the film. In an on-going JCOC study launched on Sunday, December 10, 2006, consumers provide the first response to the movie and its potential impact on the retail diamond industry.

Preliminary polling of more than 2,900 JCOC consumer panel members reveals 11 percent of movie-goers saw the Blood Diamond movie on its debut weekend. Of those respondents who saw it, 50 percent considered it very good, and 31 percent believe it is a possible Academy Award winner. More than two-thirds of those who watched were impressed with Leonardo DiCaprio's performance.

"The JCOC also set out to understand how this movie may impact future fine jewelry purchases," stated Elizabeth Chatelain chat·e·lain  
n.
The master of a castle; a castellan.



[Middle English chatelein, from Old French chastelain, from Latin castell
, president of MVI Marketing Ltd. "Among those JCOC panelist who saw the Blood Diamond movie this past weekend, nearly 60 percent indicated it did not affect their opinion of the diamond industry and 64 percent understand that the diamond industry has safeguards in place to prevent the sale of conflict diamonds in the consumer market."

Two-thirds of the respondents believe this movie will not have an impact on their willingness to purchase diamond jewelry. Nearly three-quarters of those who saw the movie say their Holiday diamond jewelry purchasing plans will not be affected by seeing this film.

The complete JCOC report on the Blood Diamond movie study will be available on Wednesday, December 13, 2006; visit www.JCOC.info or call (805) 239-2994, ext 100.

JCOC, a division of MVI Marketing Ltd., provides the press, finance, fashion, gem, jewelry and retailing industries with fast, effective, and powerful market intelligence about jewelry products and the end-consumer. The JCOC is an e-panel of over 100,000 North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 consumers who represent all ages, genders, income levels, buying categories, and geographic regions. To learn more about this study and others, visit www.jcoc.info, or contact Elizabeth Chatelain at (805) 239-2994 x104; fax (805) 239-2947; email elchat@mvimarketing.com. MVI Marketing Ltd. is THE Market Intelligence Company for the worldwide gem, jewelry and watch industries.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 11, 2006
Words:376
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