Eagle-Tribune Publishing Company Soars Above Competition with MapInfo Location Intelligence; Publishing Company Applies Powerful Solutions for Targeted Circulation Growth and New Advertising Initiatives and Revenue Gains.

TROY, N.Y. -- MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, today announced that the Eagle-Tribune Publishing Company is using MapInfo(R) solutions to expand advertising and circulation opportunities.

The Eagle-Tribune Publishing Company (ETPC) is a Pulitzer Prize-winning newspaper publisher serving more than 105,000 subscribing suburban households north of Boston, Mass. Faced with an increasingly dynamic marketplace where neighborhoods no longer purchased the same newspapers as previous decades, the century-old company turned to MapInfo to conduct a comprehensive study of the marketplace. Using MapInfo software and services ETPC profiled its existing readers, identified new prospects that share those demographics and visualized where both groups live.

"Newspapers are no longer a mass medium and more often we find readers share common demographics regardless of where they live," said Forbes Durey, research director at ETPC. "In order to stay competitive with shifting demographics and changing neighborhoods, we use MapInfo to visualize the demographics of our market and to see how closely our overall readership aligns to the market as a whole. With MapInfo, we know where and how our prospects live, enabling us to do a better job of appealing to them and capturing their readership."

The study involved MapInfo Professional(R) and TargetPro(R) software and the MapInfo PSYTE(R) segmentation system, a customizable neighborhood segmentation solution. Three recent initiatives that ETPC has jumpstarted since using the solutions include:

--New Marketing Partnerships--The Trustees of Reservations (TTOR) is conservator of beaches and wildlife sanctuaries wanting to target likely newspaper readers with a strong preference for outdoor activity. MapInfo enabled ETOC to select prospects with specific demographic attributes for this mailing and ultimately the initiative enabled ETPC to add top-quality subscribers and TTOR to add hundreds of families to its membership rolls.

--Effective Circulation Campaigns--ETPC's marketplace is home to two Simon malls--including the largest mall in New England. A combined direct-mail and telemarketing campaign offered valuable and mall-specific premiums to shoppers who became new subscribers. MapInfo enabled ETPC to craft and send an appeal to families most likely to be mall shoppers.

--Powerful Advertising-Growth Initiatives--Salem State Colleges Enterprise Center, a small-business incubator in Massachusetts, sought ETPC's help in assessing the region's economy. Together, they created a presentation to regional business leaders and government officials that positioned the company as the leading source for information on the area's economic and demographic trends. MapInfo products showed key decision makers where businesses are located, how they are linked together and how ETPC's products and services could be used to open new doors.

"A major benefit our customers consistently communicate is that MapInfo solutions not only solve the business challenges they were purchased for, but can solve a variety of additional problems such as identifying new partnerships or evaluating the effectiveness of existing projects," said Mike Hickey, COO for MapInfo. "The Eagle-Tribune Publishing Company is an excellent example of how our technology and research has provided powerful solutions for a variety of business challenges a company struggled to answer. In addition, MapInfo location intelligence has opened new doors of opportunity for the company, enabling new revenue growth and strategic partnerships."

About MapInfo Corporation

MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, N.Y., MapInfo is on the World Wide Web at www.mapinfo.com.

MapInfo, MapInfo Professional, TargetPro and PSYTE are trademarks of MapInfo Corporation and/or its subsidiaries and affiliates.

Of Note

This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent quarterly report on Form 10-Q filed with the Securities and Exchange Commission under the heading "Factors Affecting Future Performance." MapInfo takes no responsibility to update any forward-looking statements.