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EZSHOP.COM SHOPS GOURMET SHOW.

DALLAS-Internet retailer EZShop.com, which specializes in products for the home, will send a team of buyers to New Orleans for the Gourmet Products Show in an effort to expand its e-commerce site.

The site currently features over 10,000 SKUs that reflect a number of home furnishings categories, including kitchenware, furniture, textiles and home decor. And the virtual retailer has set its sights on having over 50,000 items ready for the fourth-quarter holiday selling season.

At the Gourmet Show, the company will focus on shoring up its small-electrics and high-end kitchenware assortments, as well as holiday-oriented merchandise, said Arnold Shelby, vice president of merchandise.

"In housewares, we sell Delonghi, NordicWare, Remington, to name a few, and we're very strong in furniture and home office," said Shelby.

In the world of furniture and home office, Standard Furniture and Powell are some of its key suppliers. "And we're growing dramatically into some private branding

in leather furniture," said Shelby.

"In kitchenware, consumers are looking for the brand name. It's also a tremendously more progressive industry than furniture. [Housewares vendors] are looking to really expand their business."

Following the International Housewares Show in January, EZShop.com discovered that "the consumer base is looking for better product," said Shelby, "and they're looking for online purchases. We're selling very expensive merchandise. We're doing a great job with expensive coffee and espresso makers. But the cheap coffee grinders are not selling."

To serve the home furnishings industry, said Shelby, "We have to think multiple industries. How many products go in the house? That's what makes our site really unique" -- hence its tag line, "One Stop Home Shop."

EZShop.com, which drop ships all merchandise from manufacturers' factories, was founded in April 1998; Its Web site went live in October 1998. "Sales have been growing dramatically every month," said Shelby.
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Author:Thau, Barbara
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Geographic Code:1USA
Date:May 17, 1999
Words:305
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