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EYEMAKERS appoints Michael C. McCauley chief operating officer.


DALLAS--(BUSINESS WIRE)--Nov. 6, 1996--

Strong retail optical experience includes opening more

than 800 stores

EYEMAKERS(r) (OTC/BB:EYEM EYEM Every You Every Me (Placebo song) ) announced Wednesday the appointment of Michael C. McCauley as chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
. McCauley has more than 20 years of operations experience, including nine years in the optical industry.

Prior to joining EYEMAKERS(r), McCauley was General Merchandise manager of Wal-Mart's $300 million retail optical business. While there, he supervised the opening of more than 500 Wal-Mart optical departments generating $300 million in sales. Previously, McCauley was president of Bartholomew Design, a contract manufacturer of eyeglass eye·glass
n.
1. eyeglasses Glasses for the eyes.

2. A single lens in a pair of glasses; a monocle.

3. See eyepiece.

4. See eyecup.
 frames. He also coordinated startup operations for worldwide expansion of One Hour Opticals for Ohio-based EDB EDB

ethylene dibromide; a grain fumigant toxic to chickens.
 Holdings and handled purchasing and distribution for Precision Lenscrafters.

"Having worked in the optical industry for nine years, and specifically at two of the industry's top five companies, I was excited to learn of, and join, an organization seeking to maximize profits in a doctor-driven manner," said McCauley. "It's a fact of life -- the doctor is the key to the business. As the independent doctor community learns of EYEMAKERS' strategy, there won't be anything to stop the momentum," McCauley added.

McCauley fills a newly created COO position. Previously, the company's CFO See Chief Financial Officer. , Darrell Jolley, had also served as COO.

"Michael McCauley adds key operational strengths which will further prepare us to implement the nationwide expansion of our unique doctor-cooperative strategy," said Wayne Allison Wayne Allison (born 16 October 1968 in Huddersfield, England) is an English football centre forward currently playing for the English League Two side Chesterfield. In a career spanning over 20 years; he has played for 8 clubs and scored over 170 goals. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of EYEMAKERS(r).

The company's innovative approach gives independent optometrists a powerful marketing and management ally and permits them to directly benefit from the continuing growth in sales of glasses and contact lenses, particularly to aging baby boomers. By taking a comprehensive managed care approach to eye care, EYEMAKERS(r) is revolutionizing the industry by combining the convenience and selection of the large retail eye care chains, the value pricing strategy of discount retailers, and the personal attention and customer service of an optical boutique. The company's strategy empowers independent optometrists, emphasizes quality patient care and is backed by an aggressive marketing strategy designed to bring consumers in for regular eye exams.

EYEMAKERS(r) is a full service optometric practice management company headquartered in Dallas, which caters to the community of independent optometrists. The company is traded on the NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 Bulletin Board under the symbol EYEM.

CONTACT: EYEMAKERS(r)

Wayne Allison, President and CEO

972/386-8977, ext. 24

or

Continental Capital & Equity Corp.

Juan Ferreira, 407/875-1110

or on the Internet at www.insidewallstreet.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 6, 1996
Words:412
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