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EXQUISITE COTTURA CATALOG IS AS ELEGANT AS THE HOLIDAY GIFTS IT FEATURES

 EXQUISITE COTTURA CATALOG IS AS
 ELEGANT AS THE HOLIDAY GIFTS IT FEATURES
 Catalog's Coffee Table Book Format
 Complements Beauty of Italian Ceramics
 LOS ANGELES, Nov. 10 /PRNewswire/ -- As the holidays draw near, mailboxes will bulge with dozens of catalogs. One of the most welcome additions to this season's collection is the Cottura catalog, which was recently mailed to more than 200,000 households across the United States. Cottura's third holiday catalog features 20 artfully arranged, gracefully designed glossy pages and resembles a coffee table art book more than a holiday catalog.
 The Los Angeles-based Italian ceramic retail and import company offers traditional, individually hand-crafted ceramics, which will appeal to those buyers who appreciate art, beauty and history yet demand practicality and cost-effectiveness in a gift. Ceramic dinnerware, accessories, urns, cachepots, tiles and plates are formed in classic shapes and are decorated with cherubs, arabesque designs, mythic and religious scenes. Prices in Cottura's catalogue and its three Southern California stores range from a $12 plate to a $1,200 Maiolica table and have an average price point of $50-$75.
 Maiolica is formed from Italian red clay and is painted with rich opaque under glazes. Each of the art pieces offered by Cottura is individually handcrafted by an artisan who is part of a tradition that will not succumb to mechanization. Appreciation of these pieces lies in the realization that they are handmade.
 Since opening the first Cottura store in 1985, partners James Zimmerman, Christopher Smith and Michael Ruvo have watched Maiolica grow in popularity. The demand for this ancient art form led them to open a second store in 1987 and a third in 1990. For more than seven years, Cottura has searched for and worked with the most talented artisans in order to import the finest Maiolica available in today's market.
 All dinnerware carried by Cottura has been fully tested and is approved for sale by the Food and Drug Administration (FDA).
 To ensure delivery in time for the holidays, orders must be placed by Dec. 10, for regular delivery (orders may be placed as late as Dec. 20 for overnight delivery). To order a Cottura catalog, call 800-348-6608 10 a.m. - 4 p.m. PST, Monday through Friday.
 -0- 11/10/92
 /CONTACT: Howard Bragman of Bragman Nyman Cafarelli, 310-659-7200, for Cottura/ CO: Cottura ST: California IN: HOU REA SU: PDT


LD -- NYHFNS30 -- 9042 11/10/92 07:13 EST
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Publication:PR Newswire
Date:Nov 10, 1992
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