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EXPLOSIVE EXPOSE OF PROCTER & GAMBLE BY WALL STREET JOURNAL REPORTER PUBLISHED BY TIMES BOOKS

 NEW YORK, Sept. 7 /PRNewswire/ -- Times Books, a division of Random House, today issued the following:
 Wall Street Journal reporter Alecia Swasy reveals the chilling truth about the company that diapers our babies, cleans our teeth and whitens our laundry in an explosive expose published by Times Books on Oct. 4. "SOAP OPERA: The Inside Story of Procter & Gamble" goes behind the wholesome 99-44/100 percent pure image and shows a control obsessed company paranoid about any weakness that might help its competitors.
 Drawn from Swasy's more than 300 interviews with former and current P&G employees (including CEO Ed Artzt), her visits to P&G operations in five countries and thousands of court and company documents, "SOAP OPERA" paints a picture dramatically different from the Ivory pure image that P&G likes to project.
 -- She tells the real story behind Rely brand tampons and their link to women's deaths from toxic shock syndrome.
 -- A prostitution ring operated unnoticed for months at one of its Cincinnati research labs where female lab assistants from outside agencies were paid with bogus overtime slips and drugs if they had sex with managers and co-workers in vans in the company parking lots or elsewhere on the premises. Thus P&G was unwittingly footing the bill for prostitutes.
 -- She tells her own story of P&G's unethical seizure of Cincinnati phone records in an effort to track down her sources. The company even had her followed when she was in Cincinnati.
 -- Citizens of Taylor County, Fla., are crusading against P&G because over the years its pulp mill has dumped millions of gallons of dioxin-laced effluent into the Fenholloway river. One woman there was beaten and raped, she insists, because she had taken a stand against P&G.
 -- In its hometown of Cincinnati, P&G influences municipal policy with an iron hand. It often tells the city government what to do, even where to place parking meters. They even meddled in a board of health ruling on smoking laws.
 -- Lauded by business schools as a model for success, P&G is more like a dysfunctional family. So paranoid that Wall Street analysts and employees call it "The Kremlin," P&G is no longer the benevolent company once praised for being the first to give plant workers Saturday afternoons off with pay and for sharing profits and providing generous benefits. Now employees complain about invasion of privacy -- medical, police and telephone records are scrutinized. Phone calls are frequently monitored on a regular basis.
 This Cincinnati company is an American success story. Founded by two immigrants in 1837 as a manufacturer of soap and candles, Procter & Gamble has become a $30 billion global empire, America's 13th largest company. With classic products like Pampers, Ivory soap, Crest, Tide and Duncan Hines cakes, P&G goods are found in 98 percent of all U.S. kitchens and pantries.
 Like the soap operas that P&G first produced in the 1930s, the company image is a fantasy. What Swasy has done is to look behind the Ivory Towers at the price of success in corporate America. She has uncovered a company that bullies employees, customers, ad agencies and suppliers, a company with a far-reaching impact on American society dominating the airwaves with its $2 billion advertising budget and controlling scientists by locking up research projects at major universities with grants. A riveting read and impeccably researched, "SOAP OPERA" is a sobering investigation of a corporate giant and a household name.
 About the Author
 Alecia Swasy is a staff reporter for The Wall Street Journal. She was responsible for the paper's coverage of Procter & Gamble for three years prior to writing this book. She lives in Atlanta.
 SOAP OPERA
 The Inside Story of Procter & Gamble
 By Alecia Swasy
 Publication date: Oct. 8, 1993
 Price: $24
 Featured Selection of the Book of the Month Club
 Featured Selection of the Fortune Book Club
 -0- 9/7/93
 /CONTACT: Malka Margolies of Times Books, 212-572-6015, or West Coast publicity contact, Diana Faust, 310-582-8800/
 (PG)


CO: Times Books; Procter & Gamble ST: New York, Ohio IN: PUB SU: PDT

LG-TW -- NY033 -- 9326 09/07/93 12:25 EDT
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Publication:PR Newswire
Date:Sep 7, 1993
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