EXPLORERN.C. OFFERS BENEFITS OF CUSTOM SOLUTION.ChoicePoint Precision Marketing has developed a new database technology platform for prospect marketing. The semi-customizable solution, ExplorerN.C., offers many of the benefits found in a custom solution, but at a significantly lower cost. "With the ExplorerN.C. solution, clients can enjoy online view, query and analysis capability into their prospect universe, persistent individual, household and address identifiers, and a robust data model including historical promotion and response history," said Boyd Ober, vice president for ChoicePoint . "At 70 to 75 percent less than the cost of a custom solution, ExplorerN.C. offers companies of all sizes a cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. alternative that can help elevate el·e·vate tr.v. ele·vat·ed, ele·vat·ing, ele·vates 1. To move (something) to a higher place or position from a lower one; lift. 2. To increase the amplitude, intensity, or volume of. 3. their customer acquisition efforts to the next level." The ExplorerN.C. solution is designed for use by marketers who want to improve their return on investment by actively managing the prospect management process, but do not have the time, resources or business need to develop full-scale custom solutions. Marketers can use the system to plan contact strategies, identify niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. and uncover hidden product opportunities. ChoicePoint Precision Marketing will continue to provide all processing and fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. services, which include integrating prospect data, running the actual mailing campaigns and producing all required mail, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. and analysis files. "To my knowledge this type of solution is the first of its kind in the marketplace," Ober added. "Clients either poured millions of dollars into a custom solution or had to settle for traditional list processing Processing non-numeric data. ." The ExplorerN.C. solution provides the foundation to help ChoicePoint clients move from lead generation activities to advanced prospect management. ChoicePoint Precision Marketing was formed when the resources of ChoicePoint Direct Inc. were combined with Marketing Information & Technology, Inc. (MITI MITI - SQRIBE ), a leading provider of database marketing platforms. The combination of resources establishes a new standard for data usage, analytics and technology. About ChoicePoint Inc. ChoicePoint(R) is the leading provider of identification and credential credential verb To determine or verify titles, qualifications, documents, completion of required training, and continuing education, in those persons who function in a professional or official capacity–eg, ER physician, neurosurgeon, etc. Cf Credentials. verification services for making smarter decisions in today's fast-paced world. The company serves the information needs of insurance, business, government and individual customers, including Fortune 1000 corporations, asset-based lenders and professional service providers, and federal, state and local governments. ChoicePoint is committed to the responsible use of information and the protection of personal privacy as fundamental planks of the company's business model. For more information, visit http://www.choicepoint.net or call 770-752-3190. |
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