EVEY'S ECCENTRIC CREATIONS BREAK THE RULES.Byline: Carley Dryden Staff Writer Evey Rothstein smiles shyly as she's directed around clothing racks. It's her first photo shoot and she's a little flustered flus·ter tr. & intr.v. flus·tered, flus·ter·ing, flus·ters To make or become nervous or upset. n. A state of agitation, confusion, or excitement. . "I'm used to being behind the scenes," she says, her porcelain cheeks turning a rosy pink. "I'm new to the whole photo thing." The budding Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. fashion designer, who in the industry goes by just her first name, shuffles across the hardwood floor of her living room in furry pink leg warmers, a pink hoodie hoodie hood n (top) → sweat m à capuche; (youth) → jeune m à capuche , a black baby-doll top, a chunky glass-bead necklace and thick-rim black glasses. Evey's clothing: hard to miss. Evey herself: sweet, soft-spoken, constantly smiling -- with a girl-next-door air about her. Until you discover this girl wore pillowcases as skirts to school. "I hate rules," she says. "They made us wear a skirt every day so I would wear pants with five skirts on top or a duct-tape skirt. I was on the swim team, so sometimes I would go to school with just a towel around my waist." Evey's eccentric creations sparked a successful high-school business. Friends brought old pillowcases or neckties for her to turn into purses. Throughout high school and college, she worked at clothing factories in downtown L.A. and Vernon. Soon after graduating from UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX in 2004, she had her first fashion show, at a dive bar in Marina del Rey. Evey's current obsession with Japanese street culture and Harajuku girls is demonstrated in the leg warmers, miniskirts, tank tops and hoodies in her current line, which she calls "Rebellion Is Sweet." Other inspirations for her clothing lines include My Little Pony, Rainbow Brite Rainbow Brite was an animated television series introduced by Hallmark in 1984. The Rainbow Brite franchise generated $1 billion in retail sales of dolls, toys and other licensed products throughout the 80's. , Kid Robot and indie, punk and emo bands such as the Shins, Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval and the Get Up Kids. Her clothes are for edgy girls who still want to be girly girl·y adj. Variant of girlie. , she says. She's the wardrobe stylist for Fuel TV and the Vans Warped Tour. She also has designed outfits for the video game "World of Warcraft “WoW” redirects here. For other uses, see Wow.  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. " (for the character Tyri), as well as for pro skaters,
snowboarders, long board surfers and for indie, punk and rock music
videos.
Yet teeny-boppers make up a significant portion of her fan base. "Girl bands trying to be Hannah Montana are wearing my clothes," she says, giggling. Her appearance confirms the anomaly that is Evey. Her forehead is covered with traditional, blunt china doll bangs. The rest of her chocolate mane is tossed up in a messy bun with hints of light pink highlights teasing to her playful style. The cheeks of the rebellious 20-something are constantly flushed. "There's nothing I hate except conformity," she says. "I give a person props for wearing something that stands out. There are a lot of celebs with stylists and the clothes don't fit their personality. Just because it's cool and out there, doesn't mean you should wear it." Though her goal is to open stores in L.A., New York's East Village, Chicago and Japan, right now she is busy filling all of the orders she gets online. She asserts that she's the model of a starving artist. "All my money goes into my business," she says. And that's how she likes it. "I don't ever want to sell out," Evey says. "I don't want to be owned. I never want to let it get so big that I'm manufacturing overseas and I don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. what's going on What's Going On is a record by American soul singer Marvin Gaye. Released on May 21, 1971 (see 1971 in music), What's Going On reflected the beginning of a new trend in soul music. at the factories. Her experience working in downtown factories raised her awareness of poor working conditions and child labor child labor, use of the young as workers in factories, farms, and mines. Child labor was first recognized as a social problem with the introduction of the factory system in late 18th-century Great Britain. . "I'd rather be smaller and less successful than be unethical," she says. "But you can do both. You can be successful and ethical and knowledgeable about your business." Carly Dryden (310) 540-5511, Ext. 417 CAPTION(S): 3 photos Photo: (1 -- 2 -- color) Evey Rothstein's current line, called "Rebellion Is Sweet," features Harajuku girls on tank tops and hoodies. (3 -- color) Evey Rothstein has created an edgy and fun look. "There's nothing I hate except conformity. I give a person props for wearing something that stands out," says the L.A. fashion designer. Scott Varley/Staff Photographer |
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