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EUROSELECT LAUNCHES PORSCHE PARTS PROGRAM

 RENO, NEVADA, Oct. 11, /PRNewswire/ -- EuroSelect Quality Parts Inc., a subsidiary of Porsche Cars North America Inc. (PCNA), today began its U.S. operations. The new company was created to provide competitively priced replacement parts for Porsche automobiles built from 1974 through 1988.
 The majority of EuroSelect parts are sourced from companies within the U.S. Pricing strategy dictates that most EuroSelect parts are priced at least 30 to 35 percent less than genuine Porsche parts. With an emphasis on quality, EuroSelect parts come with a one-year limited warranty and are distributed exclusively through authorized U.S. distributors.
 Initially, the EuroSelect program concentrates on furnishing parts for water-cooled Porsches produced through 1988. These parts include such common maintenance items as belts, hoses, filters, brake pads, spark plugs, piston rings, seals, gaskets, exhaust systems and bearings. Within a year, this list will be expanded to include parts for air- cooled Porsches.
 While not a requirement of their franchise agreement, over 100 U.S. Porsche dealers have already applied for and been accepted as EuroSelect distributors. EuroSelect has created two types if distributorships based primarily on distributorship size and anticipated volume. One type, requiring a minimum purchase, provides an automatic stock replenishment program that guarantees no obsolescence and no excess inventory over 45 days supply. The second gives the distributor the freedom to order parts when desired without a required inventory investment.
 "The goal of EuroSelect is to provide Porsche owners with quality parts at competitive prices," said Fritz Hinterberger, EuroSelect president. "EuroSelect's aggressive pricing policies will also allow distributors and their affiliates to vie for service business with independent shops.
 "The working relationship between PCNA and EuroSelect creates new business opportunities for both EuroSelect distributors and authorized Porsche dealers that are unique to automobile importers in America."
 A toll-free telephone number (1-800-828-0884) has been established to provide customers with the name of the nearest EuroSelect distributor.
 -0- 10/11/93
 /CONTACT: Bob Carlson of Porsche 702-348-3707/


CO: Porsche Cars North America ST: Nevada IN: AUT SU:

LH-SVH -- SF011 -- 0835 10/11/93 18:20 EDT
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Publication:PR Newswire
Date:Oct 11, 1993
Words:344
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