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EST...E LAUDER INTRODUCES.


Summary: EstE[umlaut umlaut (m`lout) [Ger.,=transformed sound], in inflection, variation of vowels of the type of English man to men. ]e Lauder breaks new ground in skincare science by re-inventing the anti-wrinkle moisturizer mois·tur·iz·er  
n.
A cosmetic lotion or cream applied to the skin to counter dryness.

moisturizer ncrema hidratante

moisturizer moist n
 to significantly defy aging. Introducing NEW TIME ZONE LINE AND WRINKLE Wrinkle

A feature of a new product or security intended to entice a buyer.
 REDUCING MOISTURIZERS moisturizers

hydroscopic agents, applied to the skin and hair, as creams, rinses or shampoos, to increase hydration of the stratum corneum. Examples are propylene glycol, glycerine and lactate.
, the first moisturizer to target and measurably reduce the appearance of lines and wrinkles wrinkles

See bells and whistles.
 and reverse away the years by helping skin behave in a younger way

EST EST electroshock therapy.

EST
abbr.
electroshock therapy
...E LAUDER INTRODUCESTIME ZONE LINE and WRINKLE REDUCING MOISTURIZERS

Inspired by the Science of Sirtuin Activation with Innovative Tri-Hyaluronic TechnologyFor Proven Visible Skin Age Reversal

EstE[umlaut]e Lauder breaks new ground in skincare science by re-inventing the anti-wrinkle moisturizer to significantly defy aging. Introducing NEW TIME ZONE LINE AND WRINKLE REDUCING MOISTURIZERS, the first moisturizer to target and measurably reduce the appearance of lines and wrinkles and reverse away the years by helping skin behave in a younger way.

Inspired by the revolutionary science of cellular regeneration, EstE[umlaut]e Lauder's exclusive Sirtuin EX-1 Technology and Tri-Hyaluronic Complex work in synergy to create an optimal environment to reverse skin's perceived (visible) age while also optimizing skin's behavior. So skin not only looks younger, but behaves younger too.

Unprecedented Age Measurement StudyDid you know there's a lot you don't see about how your skin ages? In order to better understand what causes skin to prematurely age and aim to visibly reverse it, EstE[umlaut]e Lauder conducted an unprecedented five year Age Measurement Study on hundreds of different women aged 20-70. The initial research, conducted in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, included the comprehensive evaluation of 77 "aging markers" which were then narrowed down to a final list of more significant markers, measured through a combination of visual and non-visual clinical assessments, bioinstrumentation bi·o·in·stru·men·ta·tion  
n.
1. Use of instruments for the recording or transmission of physiological information, such as breathing rate or heart rate.

2. The instruments so used.
 and biological testing.

This revolutionary study allowed EstE[umlaut]e Lauder scientists to quantitatively evaluate -- for the first time with three different approaches -- the impact of the factors that effect the way skin looks and behaves. As a result, they were able to not only identify patterns of aging, but also develop new targeted technologies to address the key anti-aging concerns of women.

The study identified that the following factors most contribute to the aging of women:

* 65% of premature skin aging in the overall age group of 20-70, is made up of visible markers such as lines, wrinkles, age spots, firmness and texture. Within the 30-55 age group, lines and wrinkles contribute to 48 percent of a woman's perceived age, making it the single greatest factor in skin aging.

* 35% of premature skin aging in the overall age group of 20-70, is due to non-visible changes in the skin's behavior such as moisturization, impact of glycation and the loss of natural cell renewal capacity.

Applying these findings, EstE[umlaut]e Lauder developed Time Zone Line and Wrinkle Reducing Moisturizers to target these key markers and allow skin to appear and behave younger.

The Synergy of Sirtuin EX-1 and Tri-Hyaluronic Acid Technologies

When cells are damaged by factors such as UV exposure, pollution and glycation, they age before their time and begin to lose optimal function. When these prematurely aged cells accumulate, they impact the behavior and function of the skin and the aging process is accelerated -- lines, wrinkles and other visible signs of aging become more apparent. In essence, skin looks and behaves older, faster.

Time Zone Line and Wrinkle Reducing Moisturizers contains two new and exclusive technologies that reverse this cellular aging process and dramatically reduce the look of lines and wrinkles. By creating an optimum environment, skin not only looks years younger, but acts as it did years ago.

Sirtuin EX-1 Technology: EstE[umlaut]e Lauder developed the exclusive Sirtuin EX-1 Technology to help skin naturally stimulate its proteins, thereby helping skin cells renew their innate ability to withstand daily assaults. The key ingredient in this technology is a patented hydrolyzed anti-aging rice extract, which helps skin behave in a younger way to reverse away the visible years.

Tri-Hyaluronic Acid Complex: An industry first, Tri-Hyaluronic Acid Complex is a unique blend of three Hyaluronic Acid hyaluronic acid: see mucopolysaccharide.
Hyaluronic acid

A polysaccharide which is an integral part of the gel-like substance of animal connective tissue; it supposedly serves as a lubricant and shock absorbent in the joints.
 technologies that work at multiple levels in the skin to help replenish re·plen·ish  
v. re·plen·ished, re·plen·ish·ing, re·plen·ish·es

v.tr.
1. To fill or make complete again; add a new stock or supply to: replenish the larder.

2.
, rebuild and sustain the ideal moist environment for more lineless, youthful looking skin. This complex differs from traditional Hyaluronic Acid because it not only replenishes moisture to the skin but also rebuilds and sustains skin's own natural Hyaluronic Acid deep within the skin's surface. The Tri-Hyaluronic Complex includes:

* High molecular weight (H.M.W) Hyaluronic Acid: ReplenishesThe classic "moisture magnet" High Molecular Weight Hyaluronic Acid works from the "outside in" to immediately quench quench,
v to cool a hot object rapidly by plunging it into water or oil.


quench

to put out, extinguish, or suppress; to cool (as hot metal) by immersing in water.
 skin with long-lasting hydration hydration /hy·dra·tion/ (hi-dra´shun) the absorption of or combination with water.

hy·dra·tion
n.
1. The addition of water to a chemical molecule without hydrolysis.

2.
. The large molecular size remains at skin's surface, where it binds moisture. Instantly, skin feels more comfortable. Skin is plumped and toned, easing the look of fine lines.

* Hyaluronic Acid Fragments: Rebuilds"False Alarm Technology" hyaluronic acid tricks the skin to react as though its natural supply of Hyaluronic Acid was being destroyed. Skin responds by boosting its natural production of its own Hyaluronic Acid, creating moisture from within that fills deeper lines and wrinkles with a naturally volumized effect.

* Anti-Hyaluronidase technology: SustainsBy protecting Hyaluronic Acid from Hyaluronidase Hyaluronidase

Any one of a family of enzymes, also known as hyaluronate lyases or spreading factors, produced by mammals, reptiles, insects, and bacteria, which catalyze the breakdown of hyaluronic acid.
 (premature break-down by a natural enzyme,) EstE[umlaut]e Lauder's Anti-Hyaluronidase technology helps maintain a healthy moisture balance and maximize the anti-wrinkle effects of Hyaluronic Acid and Hyaluronic Acid Fragments.

The combination of Sirtuin EX-1 Technology and Tri-Hyaluronic Acid Complex is what makes Time Zone Line and Wrinkle Reducing Moisturizers a breakthrough in anti-aging moisturizers. An optimally hydrated hy·drat·ed  
adj.
Chemically combined with water, especially existing in the form of a hydrate.

Adj. 1. hydrated - containing combined water (especially water of crystallization as in a hydrate)
hydrous
 environment is created through the Tri-Hyaluronic Acid Complex, while the Sirtuin-EX-1 Technology works to optimize the behavior of the skin. The result is skin that looks and behaves younger.

Aging cells are "revived" while skin feels deeply hydrated, plumped and toned, with a naturally volumized look from deep within. Skin regains the responsiveness of younger days, resisting the daily environmental aggressors that accelerate aging and the formation of lines and wrinkles. In clinical testing, every woman tested showed a reduction in the look of lines and wrinkles.

A Light, Modern Scent

Time Zone Line and Wrinkle Reducing Moisturizers are lightly scented with a radiant blend of fresh notes of pear and lemon, followed by a modern floral accord of cherry blossom, peony peony (pē`ənē), any plant of the genus Paeonia of the family Ranunculaceae (buttercup family, although placed in the order Dilleniales as a separate family, the Paeoniaceae, by many modern botanists), mostly Eurasian species  and lily finished with sheer musk, blonde woods and creamy sandalwood sandalwood, name for several fragrant tropical woods, especially for Santalum album, an evergreen partially parasitic tree either native to India or introduced there centuries ago. . Timeless yet modern, this delicate scent has universal appeal.

Dermatologist der·ma·tol·o·gist
n.
A physician who specializes in the diagnosis and treatment of skin disorders.


Dermatologist
A physician that specializes in diagnosing and treating disorders of the skin.
 and ophthalmologist-tested, Time Zone Line and Wrinkle Reducing Moisturizers can be used in combination with Perfectionist per·fec·tion·ism  
n.
1. A propensity for being displeased with anything that is not perfect or does not meet extremely high standards.

2.
 [CP+] and Advanced Night Repair for maximum wrinkle reducing results.

Apply Perfectionist [CP+] AM and Advanced Night Repair PM on clean skin before applying Time Zone Line and Wrinkle Reducing Moisturizers.

TIME ZONE Line and Wrinkle Reducing Moisturizers arrive at EstE[umlaut]e Lauder counters in the Middle East in March 2009. Retail prices for TIME ZONE Line and Wrinkle Reducing Moisturizers is AED AED - Automated Engineering Design  330 for 50ml and AED 235 for 30ml.

2009 Al Bawaba (www.albawaba.com)

2009 Al Bawaba (Albawaba.com)

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Publication:Albawaba.com
Date:Feb 19, 2009
Words:1150
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