ESPNET SportsZone WWW site to debut new ScorePost(TM) Java application -- Java Innovation Gives Sports Fans Scrolling Customized Updates, Advertisers Jump from the Internet to the desktop --.BELLEVUE, Wash.--(BUSINESS WIRE)--March 1, 1996--ESPNET SportsZone (http://espnet.sportszone.com), one of the World Wide Web's most visited and most popular sites with both users and advertisers, debuted a never-before-used Java programming application called ScorePost(TM). ScorePost moves advertising messages and high-value editorial content from cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. onto the consumer's desktop. ScorePost is an advertising-sponsored, live scoreboard which users can drag from the Internet browser See Web browser. and keep open on other software programs for an ongoing, up-to-the-minute feed of scores customized to the users' preference. This allows sports fans to keep an eye on to watch. - Shak. See also: Eye updates even while crunching numbers on a spreadsheet or writing a business letter. Since ESPNET SportsZone went online on April 1, 1995, the award-winning site has been sought-after by Internet advertisers. ESPNET SportsZone now offers another unique opportunity for advertisers to reach the more than 140,000 daily, loyal users directly on their computer desktop. Major advertisers who have already signed on for weekly sponsorships include Levis-Strauss, network MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. and at least two other major national advertisers to be named within the next few weeks. "We offer advertisers the first viable way to reach a much-desired audience in a place where they spend a tremendous amount of time: the computer desktop," said Mike Slade, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Starwave Corporation, the publishers of ESPNet SportsZone. Starwave was the first Internet publisher to accept paid advertising on the World Wide Web and ranks among the top ten in total advertising revenues generated on the Internet. After accessing ESPNET SportsZone, visitors will be able to select the ScorePost option and then choose the desired updates according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a variety of parameters; type of sport, league and geographic region. For example, a user could ask for only NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= scores, scores for college basketball College basketball most often refers to the American basketball competitive governance structure established by the National Collegiate Athletic Association, or NCAA. History
ScorePost is written in Sun MicroSystems' Java programming language and was created by a Starwave team led by Patrick Naughton, senior vice president of technology and Rich LeFurgy, vice president of advertising and product marketing. Java is what makes it possible for a user to drag the live ScorePost window onto any other software application on the computer. With a live Netscape connection, it can be kept open for constant updates while using another application. To view ScorePost, people need a personal computer running Windows 95 or NT and Netscape 2.0. Established in 1993, Starwave (http://www.starwave.com) creates interactive consumer products and services. In addition to ESPNET SportsZone, Starwave's online services include the award-winning Mr. Showbiz, Outside Online, Family Planet, NBA.com, and NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. Online. Starwave also produces Ticketmaster Online, the Web's most comprehensive live-entertainment information site. CONTACT: Starwave Corp. Jayne von der Embse 206-957-3050 jaynev@starwave.com OR Dan Klores Associates, Inc. Jeanne Meyer (212) 685-4300 jmeyer@dkanews.com |
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