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ESPN.com and Overture Reach Exclusive Commercial Search Agreement; Overture's Market-Leading Listings to Power ESPN.com's Enhanced Search Capability in Two-Year Agreement.


Business Editors/Sports Editors/High-Tech Writers

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 & PASADENA, Calif.--(BUSINESS WIRE)--Feb. 4, 2003

ESPN.com, the leading sports Web site and a division of ESPN ESPN Entertainment and Sports Programming Network , Inc., and Overture Services, Inc. (Nasdaq:OVER), the world's leading provider of Pay-For-Performance search to Web sites across the Internet, today jointly announced that Overture will serve as ESPN.com's exclusive commercial search provider in a two-year distribution agreement.

Under terms of the agreement, ESPN.com will add custom search boxes to its Web pages, serving up to seven Overture search listings under the heading, "Sponsored Results." This implementation will offer fans access to enhanced keyword search, ESPN.com site search and comprehensive Web search. ESPN.com is a widely used source of sports news and information, with more than 15 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  per month, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 comScore Media Metrix.

"We are excited to add Overture's search functionality, which will be of great benefit to our users," said John Kosner, senior vice president, business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets  and programming, ESPN.com. "The combination of Overture's search technology with ESPN.com's content will enable us to offer far more customized information across the site."

Overture's search listings are generated by its base of 73,000 advertisers who bid for placement on keywords relevant to their business. The company's editorial team carefully screens these listings before they are distributed to its affiliate partner network, which includes MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Yahoo!, InfoSpace and CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
. Overture currently operates Pay-For-Performance search networks in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , United Kingdom, Germany, France and Japan.

"Aligning with ESPN.com is a significant step in our mission of aggressively advancing the distribution of our commercial search service," said Bill Demas, senior vice president and general manager, affiliate business group, Overture. "As a true brand icon in today's consumer landscape, ESPN.com offers an ideal platform for our advertisers to connect with an active segment of online customers."

About ESPN.com

ESPN.com, a division of ESPN, Inc., is the leading provider of sports on the Internet. ESPN.com, which is also home to ESPNdeportes.com, ESPNsoccernet.com and ABCSports.com, also works in conjunction with the Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney. . ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports entertainment Sports entertainment is a type of of entertainment that takes the form of a sporting event, but with more emphasis on dramatic storylines, humor, spectacle or titillation than on a contest of athletic skills.  company featuring the broadest portfolio of multimedia assets in sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.  with over 40 business entities. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes ESPN Deportes is a cable television network dedicated to broadcasting sports-related programming 24 hours a day in the Spanish language. Deportes means "sports" in Spanish.  (launching 2003), ESPN Now, ESPN Today), ESPN HD (high-definition simulcast service of ESPN launching April 2003), ESPN International (25 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine ESPN The Magazine is a bi-weekly sports magazine published by the ESPN sports network in New Britain, CT in the United States. The first issue was published on March 11, 1998. , ESPN Regional Television, SportsTicker and ESPN Enterprises, overseeing brand extensions such as ESPN Zone, an interactive sports-themed dining and entertainment experience. Based in Bristol, Ct., ESPN is 80 percent owned by ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

About Overture

Overture (Nasdaq:OVER) is the world's leader in Pay-For-Performance search on the Internet. The company created the market for Pay-For-Performance search by redefining how businesses market online. In the third quarter 2002, Overture facilitated 500 million paid introductions on a worldwide basis between consumers and its approximately 73,000 advertisers, who bid for placement on relevant search results and pay Overture only when a consumer clicks on their listing. Following a rigorous screening for user relevance by Overture's editorial team, the company distributes its search results to tens of thousands of Web sites across the Internet, including MSN, Yahoo! and InfoSpace -- making it the largest Pay-For-Performance search and advertising network on the Internet. Overture is based in Pasadena, California, with offices in New York and San Francisco, and subsidiary offices in the UK, Germany, Ireland, France, Japan and South Korea. For more information, visit www.overture.com.

This press release contains forward-looking statements within the meaning of the federal securities laws. These forward-looking statements include without limitation statements that users of ESPN.com will use Overture search results, and that ESPN.com users will benefit from Overture's search functionality, and that the combination of Overture search technology with ESPN.com's content will enable ESPN to offer more customized information, and that advertisers and businesses will want to participate in Overture's search results that appear on ESPN.com by seeking enhanced placement in the search results. These forward-looking statements are subject to risks and uncertainties that could cause actual results and events to differ materially. These risks and uncertainties include, among others, that the implementation may not be successful or generate revenue for Overture or yield economic benefits to Overture, the risk that Overture's advertisers and businesses may not want traffic from ESPN.com, and the risk that users of ESPN.com may not use Overture's search results. For a discussion of other risks that could cause actual results or events to differ materially from such forward-looking statements, see the discussion of "Risks That Could Affect Our Financial Condition and Results of Operations" in Overture's 10-Q filing with the SEC for the period ended September 30, 2002. Overture undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.

Overture and Pay-For-Performance are servicemarks of Overture Services, Inc.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 4, 2003
Words:871
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