ESPN and Verizon Wireless Announce Exclusive Multi-Year Licensing Agreement for Award-Winning ESPN Sports Content.Nation's Leading Wireless Service Provider Becomes Only Mobile Destination for Mobile ESPN Mobile ESPN is a cellular phone-based sports information service offered by ESPN and Verizon Wireless. It will be carried on the Verizon Wireless Network after it is relaunched in May of 2007 as the ESPN MVP. Content Application, ESPN ESPN Entertainment and Sports Programming Network Multimedia Alerts, ESPN Insider, ESPN Fantasy Team Management and More BRISTOL, Conn. & BASKING RIDGE, N.J. -- ESPN, The Worldwide Leader in Sports, and Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , operator of the nation's most reliable national wireless broadband High-speed wireless transmission of data. What is "high" speed is always a changing number. Wireless systems are typically slower than land-based, wireline networks. In the past, wireless broadband started at 250 Kbps, whereas land-based broadband was generally considered to start at T1 network, announced today an exclusive multi-year agreement to deliver an unmatched ESPN mobile sports content line-up to Verizon Wireless customers. Through the relationship, Verizon Wireless customers who sign up for a V CAST subscription will receive exclusive access to a variety of ESPN content choices, including Mobile ESPN, the award-winning, immersive sports content application which was the heart of the Mobile ESPN MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. service. The Mobile ESPN application will be available only through Verizon Wireless. "ESPN has built the best wireless sports application of its kind and we are extremely pleased to offer our unique content and unmatched innovation through the nation's leading wireless carrier and data provider," said Salil Mehta, executive vice president, ESPN Enterprises. "For ESPN, this is the right strategy and the right carrier relationship to grow our business while serving millions of sports fans with the information they want, when and how they want it." Mike Lanman, vice president and chief marketing officer for Verizon Wireless, said, "Through our relationship with the worldwide leader in sports, we will offer our customers access to the best in sports, across our mobile platforms. This is truly about providing customers with sports news and entertainment in the way they want it - whether they want text alerts on changing game scores and sports news or want to be immersed in a complete multimedia experience with V CAST." The exclusive agreement offers a variety of ways for Verizon Wireless customers to keep up to date with information from the undisputed sports leader, including: * The Mobile ESPN application, which will offer real-time sports news, scores and information; personalization for favorite teams; scoring alerts; video and much more for V CAST customers. * Exclusive information and features from ESPN, including select ESPN Insider content and ESPN fantasy team management on Verizon Wireless' V CAST services. * With ESPN On Demand mobile video, V CAST customers will get video clips including highlights, analysis, news and content from ESPN-branded shows including SportsCenter, Cold Pizza Cold Pizza is a television morning sports talk show that was shown on weekday mornings on ESPN2. The show's format included daily sports news, interviews with sports journalists, athletes, and personalities, and an assortment of other sports and non-sports topics. , Rome is Burning, Outside the Lines Outside the Lines, or also referred to as OTL, is an Emmy Award winning television program on ESPN that looks "outside the lines" and examines critical issues in American sports on and off of the field of play. , Pardon the Interruption Pardon the Interruption (abbreviated PTI) is a sports television show that airs weekdays on various ESPN TV channels, TSN, XM and Sirius satellite radio services, and as a downloadable podcast. and Around the Horn. ESPN will be included in the standard V CAST daily and monthly subscription packages so that V CAST customers can enjoy news and entertainment from ESPN at no additional charge. Additionally, Verizon Wireless' forthcoming V CAST TV service, provided by MediaFLO USA, will also include, ESPN Mobile TV, a 24/7 channel from ESPN with a compelling selection of live, simulcast sports events; comprehensive and breaking sports news, commentary and analysis; and real-time sports scores and game updates. V CAST TV - the first service of its kind in the country - will bring Verizon Wireless subscribers an unmatched mobile entertainment experience. For more information about Verizon Wireless' products and services, visit www.verizonwireless.com. About ESPN Mobile Properties ESPN Mobile Properties is devoted to extending the ESPN brand and content over wireless and encompasses a wide variety of products, including the industry's most trafficked sports content wireless site (WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. ); Mobile ESPN, the immersive sports content application with real-time scores, news, video, personalization for favorite teams and much more; more than 100 daily on-demand video and audio clips; live video and audio content; mobile games; messaging based alert products; and a library of ESPN themed ringtones and wallpapers. ESPN content from ESPN Mobile Properties is available through licensing agreements with every major domestic wireless carrier and in more than 30 countries internationally. ESPN Mobile TV, ESPN's first 24/7 channel for wireless, will be a totally new service--not a simulcast of any existing ESPN network. ESPN Mobile TV will be available on MediaFLO's mobile entertainment service and will offer a compelling selection of live, simulcast sports events; comprehensive and breaking sports news, commentary and analysis; and realtime sports scores and game updates. About Verizon Wireless Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications
Verizon Communications, Inc. (NYSE NYSE See: New York Stock Exchange : VZ) and Vodafone (NYSE and LSE LSE - Language Sensitive Editor : VOD See video-on-demand. VoD - video on demand ). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia. |
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