ESPN and Upper Deck Reach Multi-Year Agreement for ESPN-Branded Card Collection.CARLSBAD, Calif. -- ESPN ESPN Entertainment and Sports Programming Network and Upper Deck have reached a multi-year agreement to produce an ESPN-branded trading card collection. Upper Deck will create and distribute cards for baseball, basketball, football and hockey, incorporating ESPN's signature style to each trading card. The series will launch with a 90-card baseball set in spring 2005. Trading cards will be sold at mass retailers and hobby stores nationwide at a suggested retail price of $2.99 per pack. Each sport-specific set will showcase the game's elite performers with themed cards based on ESPN's programming lineup, featuring SportsCenter, The ESPY Awards This article is about the sports award. For other uses, see Espy (disambiguation). The ESPY Awards is an annual sports awards event created and broadcast by American cable television network ESPN. , ESPN Classic SportsCentury, Baseball Tonight Baseball Tonight is a Sports Emmy Award-winning program that airs on ESPN, and is the only nightly highlight show devoted to Major League Baseball. The show, which recapitulates the day's Major League Baseball action, has been on the air since 1990. , NBA Fastbreak
"The leading sports entertainment company is teaming with the leading sports and entertainment trading card company to create a product for both the hardcore and casual collector," said Rick Alessandri, senior vice president and general manager, ESPN Enterprises. "ESPN-branded trading cards will contain the creative ingenuity of ESPN and Upper Deck's distinct products." "The Upper Deck Company The Upper Deck Company, LLC (colloquially as Upper Deck and Upper Deck Authenticated, Ltd. in the UK), founded in 1988, is a private company primarily known for producing trading cards. continues to attract market leaders such as ESPN that believe in our long-term growth prospects, product innovation, and pioneering spirit," said Louise Curcio, vice president of marketing, Upper Deck Company. "This agreement further allows us to deliver amazing content to our expanding consumer base which brings them closer to the action on the field." ESPN, Inc. ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of seven domestic television networks: ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU (launching March 2005), ESPN Today, ESPN HD, ESPN2 HD (launched January 2005), ESPN Regional Television, ESPN International (networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine ESPN The Magazine is a bi-weekly sports magazine published by the ESPN sports network in New Britain, CT in the United States. The first issue was published on March 11, 1998. , SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN 360 (broadband), ESPN Mobile, ESPN Video-on-Demand, ESPN Interactive and ESPN PPV. The Upper Deck Company The Upper Deck Co., LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. Founded in 1988, The Upper Deck. Co., LLC is located in Carlsbad, Calif. For more information on the Upper Deck Company and its products visit www.upperdeck.com. |
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