ESPN and Princeton Video Image Team Up to Provide Virtual Advertising for Major League Baseball's Opening Day Game On April 4.LAWRENCEVILLE, N.J.--(BUSINESS WIRE)--April 1, 1999--Princeton Video Image, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : PVII)(www.pvimage.com), the global leader in virtual advertising solutions for television, and ESPN ESPN Entertainment and Sports Programming Network , the worldwide leader in sports, in cooperation with Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. have announced that PVI See Present Value Index. will provide virtual advertising services in this year's Major League Baseball opening day game between the Colorado Rockies For the National Hockey League team (1976 – 1982), now known as the New Jersey Devils, see . The Colorado Rockies are a Major League Baseball team based in Denver, Colorado. They are in the West Division of the National League. and the National League Champion San Diego Padres. The game will be televised on ESPN from El Stadio de Monterey in Monterey, Mexico, on Sunday, April 4 at 8:00 p.m. EST. National advertisers planning to air virtual ads during the game include AT&T, Oracle, MasterCard, Tecate and New Era. "PVI and ESPN are seeing continued growth in advertiser acceptance of virtual ads in baseball," said Dennis Wilkinson, PVI President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We are pleased to be working with ESPN again this year and are thrilled that they continue to offer their clients this unique advertising opportunity." Mr. Wilkinson added "This opening day game is just the beginning of an expanded agreement between ESPN and PVI for the 1999 baseball season. We will announce the complete schedule in the near future, but we expect that ESPN and PVI's roster of games and advertisers will be up significantly over last year." Princeton Video Image, Inc. has developed and is marketing a real-time video insertion system that, through patented pattern recognition technology, places computer-generated electronic images into television broadcasts of sporting events as well as other programming. These electronic images range from simple corporate names and logos to sophisticated 3-D images and animated effects. In virtual advertising, broadcasters insert advertising messages into telecasts so that the ads appear as part of the live stadium scene. PVI has provided video insertion services for nearly 1,000 live telecasts worldwide, including broadcasts of Major League Baseball, National League Football, professional soccer, motorsports, and other live events. The Company is headquartered in Lawrenceville, New Jersey Lawrenceville is a census-designated place and unincorporated area located within Lawrence Township in Mercer County, New Jersey. As of the United States 2000 Census, the CDP population was 4,081. Lawrenceville is located roughly halfway between Princeton and Trenton. , with offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Brussels, with Licensee's offices in Mexico City and Johannesburg. Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties including, but not limited to, those relating to market acceptance, dependence on strategic partners and third party sales, contractual restraints on use of PVI's technology, a rapidly changing commercial and technological environment, competition, possible adverse regulations, need for additional financing, intellectual property rights and litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. , and other risks identified in PVI's filings with the Securities and Exchange Commission. Actual results, events or performance may differ materially. PVI undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events. |
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