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ESPN X Games Makes the Leap to New Line of Action-Themed Toys from JAKKS Pacific.


Business/Entertainment Editors

MALIBU, Calif.--(BUSINESS WIRE)--Jan. 17, 2001

X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports. , the world's biggest name in action and extreme sports competition, will make its way onto the shelves of toy retailers beginning in the spring with a new line of action figures, vehicles, vehicle playsets and accessories from Road Champs, a division of JAKKS Pacific, it was announced today.

The toy line promises to capture the fast-paced action and excitement of the X Games, which is the world's premier showcase for alternative sports, with such thrilling, gravity-defying extreme competitions as Bike Vert, Street Luge, Skateboarding, Snowboarding, Wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques.  and Freestyle Moto X.

The new toys will be produced under a license agreement with Malibu-based JAKKS Pacific Inc. (Nasdaq:JAKK), a leader in the action sports market, and promise to capture the breathtaking, pulse-pounding spirit of the X Games.

"The X Games have taken extreme sports competition to a completely new level, and we are proud to be recognized as the company that can best capture the thrills of the X Games through what we think will be one of the most realistic toy lines on the market today," said Stephen Berman, president and COO of JAKKS Pacific.

The line of toys will include official X Games vehicles, action figures, vehicle playsets, vehicle accessories, and trading cards based on BMX BMX
abbr.
bicycle motocross


BMX
Noun

1. bicycle motocross: stunt riding over an obstacle course on a bicycle

2.
 biking, snowboarding, motocross motocross

Form of motorcycle racing in which cyclists compete on a closed course marked out over natural or simulated rough terrain. Courses vary widely but must be 1.5–5 km (1–3 mi) in length, with steep inclines, hairpin turns, and mud.
, surfing, skateboarding, in-line skating and other top action sports that are hallmarks of the X Games.

In addition, JAKKS will create die-cast vehicles utilizing its Road Champs BXS BXS Brussels Stock Exchange
BXS Bronx X-Ray Server
(R) and MXS MXS Maintenance Squadron
MXS Microsoft Exchange Server
MXS Svg Matrix
(R) brands and its licensing agreements with more than 30 top BMX freestyle and 40 top MXS motocross riders.

Road Champs BXS line is a division of JAKKS Pacific, Inc. JAKKS Pacific is a multibrand toy company that designs, develops, produces and markets toys and related products under various brand names (including Flying Colors(R), Road Champs(R), Remco(R), Child Guidance(R) and Pentech(R)) in multiple product categories, including: Wheels; Action Figures; Crafts/Activities/Stationery; Infant/Pre- School; Trading Cards/Games; Plush; and Dolls. The company also participates in a joint venture that has exclusive worldwide rights to publish and market World Wrestling Federation(R) (WWF See Windows Workflow Foundation. ) video games.

Disney Consumer Products is the division of The Walt Disney Company that reaches consumers directly through licensed toys, apparel and merchandise, interactive games, publishing and the global chain of Disney Stores.

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: This news release contains forward-looking statements. Such statements reflect the current views of the company with respect to future events and are subject to certain risks, uncertainties and assumptions. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual future results or events may vary materially from those described herein.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 17, 2001
Words:477
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