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ESKIMO PIE AND TOOTSIE ROLL REACH LICENSING AGREEMENT; TWO OF AMERICA'S OLDEST FAVORITES JOIN TO MARKET NEW FROZEN NOVELTY PRODUCT

 RICHMOND, Va., Jan. 14 /PRNewswire/ -- Eskimo Pie Corporation (NASDAQ-NMS: EPIE) announced it has executed a long term master license agreement with Chicago-based Tootsie Roll Industries, Inc. (NYSE: TR) to market Tootsie Roll Pop frozen novelties.
 Expected to be launched nationwide in the spring of this year, the product will be sold in 12 count variety packs featuring orange, cherry and grape flavored water ice shells surrounding a Tootsie Roll flavored fudge center.
 "In our initial market research test, the new Tootsie Pop product scored higher than any product we have tested since 1986," said E. Larry Hable, General Manager of Licensing for Eskimo Pie.
 Based on the strong consumer recognition of the Tootsie Roll brand name and the positive consumer research results, Eskimo Pie believes the new product should attract a significant share of the highly fragmented $1.3 billion frozen novelty category by the end of 1993.
 Tootsie Roll products have been a part of Americana since 1896. Today, Tootsie Roll Industries is one of the country's largest candy firms with headquarters in Chicago, operations in Tennessee, New York, Mexico, Canada, and sales in many countries throughout the world. The company sells a variety of Tootsie Roll branded products, as well as the Charms, Mason and Cella's branded lines of candy.
 Eskimo Pie Corporation created the frozen novelty industry in 1921 with the invention of the Eskimo Pie ice cream bar. Today, the company's Eskimo Pie Brands rank in the top five in a field of more than 400 frozen novelty brands. The company markets a broad range of frozen novelties throughout the United States under its Eskimo Pie and Eskimo Pie Sugar Freedom brand names and, the nation's best selling frozen juice bars through a licensing agreement, under the Welch's brand name.
 -0- 1/14/93
 /CONTACT: James L. Cheatham, Eskimo Pie Corp., 804-287-5359, or Ellen Gordon, Tootsie Roll Industries, Inc., 312-838-3400/
 (EPIE TR)


CO: Eskimo Pie Corp.; Tootsie Roll Industries, Inc. ST: Virginia, Illinois IN: FOD SU: JVN

SB -- CH002 -- 4702 01/14/93 08:30 EST
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Publication:PR Newswire
Date:Jan 14, 1993
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