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ESI Introduces Generation II of Popular IVX Systems; Updates to IVX E-Class, IVX S-Class, and IVX C-Class Fill Feature Gaps and Should Be Highly Attractive to SMBS.

Business Editors/High-Tech Writers

PLANO, Texas--(BUSINESS WIRE)--May 6, 2004

ESI, an innovative manufacturer of business telephone systems, has announced the introduction of new, improved "Generation II" versions of its IVX All-In-One Digital Phone Systems. They are: IVX E-Class Generation II; IVX S-Class Generation II; and IVX C-Class Generation II. Their feature sets, pricing, and positioning are intended to make an already formidable product line even more compelling.

"We introduced the first generation of these products in 2003 based on feedback from our Resellers about features they'd wanted to see in our earlier IVX products," said Doug Boyd, ESI's President and Chief Operating Officer. "The resulting dramatic increase in our sales showed us how pleased the Resellers were to see the 2003 versions. Still, you can always do better, and our Resellers asked for some more enhancements and variations on feature sets. We've always prided ourselves on being able to make quick decisions based on market realities and our Resellers' needs. So, just a little over a year after we introduced the first generation of these products, we've announced Generation II. We believe it'll be an even bigger hit."

IVX E-Class Generation II

IVX E-Class Generation II (IVX 128e and IVX 72e), supports up to 66 phone stations, up to 84 stations, and up to 28 analog ports (66 x 84 x 28). Some of the notable improvements offered by IVX E-Class Generation II include:

-- Shared-office tenanting -- IVX E-Class Generation II supports

up to two tenants. This is ideal for when two businesses share

one location in which the same personnel are answering their

incoming calls.

-- 140-hour voice capabity on IVX 72e -- Formerly, IVX 72e had

been limited to a voice storage capacity of 70 hours. (IVX

128e has 280 hours of voice storage capacity.)

-- Integrated headset jack on 48-Key Feature Phone -- The highly

popular 48-Key Feature Phone now is even better, with the

addition of an integrated standard headset jack that accepts

many popular models. Also, headset use on any ESI phone is now

easier due to the simplification of the procedure for using a

headset with the phone; i.e., it's no longer necessary to

program headset mode (instead, just program a headset key).

-- Caller ID data to analog ports -- Lets non-ESI analog devices

on the system take advantage of Caller ID. Previous ESI

systems passed Caller ID data only to digital ports.

-- Three-character dial-by-name -- Allows one to search through

the auto attendant directory and all Esi-Dex (speed-dial)

directories by just dialing the first three characters of the

desired name.

-- Privacy release -- Simplifies conference calling. When

enabled, this feature lets any system user "conference" with

an in-progress call by pressing a key programmed for the line

on which the call is in progress.

-- Optional VoIP capabilities -- The addition of certain optional

port cards gives IVX E-Class the ability to use VoIP (voice

over Internet Protocol) for a variety of communications

enhancements. The system can support ESI IP Feature Phones for

truly network-based telephony in the office, including ESI

Remote IP Feature Phones across the Internet from remote

locations such as home offices, satellite offices, and even

distant vendors. For more demanding multi-site applications,

ESI's Esi-Link lets up to 100 phone systems connect as if they

were "one big system."

-- Optional Network Services Processor (NSP) -- This lets ESI

Resellers maintain IVX E-Class over the Internet, minimizing

downtime and service costs. It also provides the necessary

internal hardware for use of VIP (see next item).

-- Compatibility with VIP, ESI's new add-on to Microsoft Outlook,

for PC-based control of one's business communications. (See

www.esi-estech.com/VIP for more information.)

For more complete details on the system's many features, see www.esi-estech.com/E-Class.

IVX S-Class Generation II

IVX S-Class Generation II (IVX 56s) grows to a 33% larger maximum size than did the previous IVX S-Class (IVX 42s), thanks to the new system's capacity for a fourth port card.

IVX 56s supports up to 16 phone lines, up to 32 stations, and up to eight analog ports (16 x 32 x 8). The earlier IVX 42s system topped out at 12 lines, 24 stations, and six analog ports (12 x 24 x 6). As a result, IVX S-Class Generation II comfortably fills a positioning gap that had existed between the earlier IVX 42s and IVX 72e for those customers with small- to medium-sized businesses that don't expect growth requiring a more advanced IVX E-Class systems.

IVX S-Class Generation II provides three voice messaging options: two sizes of voice mail (30 hours and two hours) and, for smaller customers with simpler needs, ESI's Integrated Answering Machine.

Other notable improvements offered by IVX S-Class Generation II include:

-- Integrated headset jack on 48-Key Feature Phone -- The highly

popular 48-Key Feature Phone now is even better, with the

addition of an integrated standard headset jack that accepts

many popular models. Also, headset use on any ESI phone is now

easier due to the simplification of the procedure for using a

headset with the phone; i.e., it's no longer necessary to

program headset mode (instead, just program a headset key).

-- Caller ID data to analog ports -- Lets non-ESI analog devices

on the system take advantage of Caller ID. Previous ESI

systems passed Caller ID data only to digital ports.

-- Three-character dial-by-name -- Allows one to search through

the auto attendant directory and all Esi-Dex (speed-dial)

directories by just dialing the first three characters of the

desired name.

-- Privacy release -- Simplifies conference calling. When

enabled, this feature lets any system user "conference" with

an in-progress call by pressing a key programmed for the line

on which the call is in progress.

-- Optional Network Services Processor (NSP) -- Previously

unavailable on IVX S-Class, this lets ESI Resellers maintain

IVX S-Class over the Internet, minimizing downtime and service

costs. It also provides the necessary internal hardware for

use of VIP (see next item).

-- Compatibility with VIP, ESI's new add-on to Microsoft Outlook,

for PC-based control of one's business communications. (See

www.esi-estech.com/VIP for more information.)

For more complete details on the system's many features, see www.esi-estech.com/S-Class.

IVX C-Class Generation II

IVX C-Class Generation II (still called IVX 20c, as was its predecessor) fills in another market segment gap by offering, for the first time, an IVX-quality phone system without voice mail. This will be all the phone system that many very small businesses will want or need; it also will be perfect for the small-office/home-office market, as well as for many larger residences in general. However, if needs change, it's easy for an ESI-trained technician to upgrade the system to provide voice mail.

The entry-level IVX C-Class Generation II system is just a phone system -- albeit a highly intelligent phone system with features previously unheard-of in this level -- and it starts at the smallest level yet for an ESI product: just three lines, six stations, and two analog ports (3 x 6 x 2). The addition of a port card expands IVX C-Class Generation II to its maximum capacity: six lines, 12 stations, and two analog ports (6 x 12 x 2). The previous IVX C-Class system came in only this size which, while perfect for many small businesses, might be slightly too large for others. Now, the smaller entry-level IVX C-Class Generation II system eliminates that problem.

In addition to the non-voice-mail version, there is a second version of IVX C-Class Generation II which comes with a built-in voice mail system that's capable of up to two hours of voice storage and is available on even the smaller (3 x 6 x 2) IVX C-Class Generation II configuration.

Other notable improvements offered by IVX C-Class Generation II include:

-- Caller ID data to analog ports -- Lets non-ESI analog devices

on the system take advantage of Caller ID. Previous ESI

systems passed Caller ID data only to digital ports.

-- Three-character dial-by-name -- (Voice mail-equipped systems

only.) Allows one to search through the auto attendant

directory and all Esi-Dex (speed-dial) directories by just

dialing the first three characters of the desired name.

-- Privacy release -- Simplifies conference calling. When

enabled, this feature lets any system user "conference" with

an in-progress call by pressing a key programmed for the line

on which the call is in progress.

For more complete details on the system's many features, see www.esicclass.com.

Availability

All of these Generation II IVX systems -- IVX E-Class Generation II, IVX S-Class Generation II, and IVX C-Class Generation II -- are available now.

(VIP will become available during the second quarter of 2004, as will a new, larger IVX system called IVX X-Class. For more information on VIP, see www.esi-estech.com/VIP. For more information on IVX X-Class, see www.esi-estech.com/X-Class.)

About ESI

ESI (Estech Systems, Inc.) designs and manufactures telephone systems and components for businesses. ESI's systems offer advanced technological design and extreme ease of use, yet are very cost-competitive. The award-winning product lines include

IVX All-In-One digital phone systems, and IP E-Class, full-featured IP PBX systems that are cost-effective for smaller enterprises. ESI's business phone systems are sold through hundreds of factory-trained Certified Resellers. Founded in 1987, ESI is a rapidly growing, privately held corporation with headquarters in Plano, Texas. More information on ESI and its products is available at www.esi-estech.com.

IVX is a registered trademark of ESI. Any other registered trademarks or tradenames mentioned herein are the property of their products' or services' respective owners. ESI phone systems are protected by U.S. Patents 6,067,349 and 6,252,944, and other patents pending. Product details are subject to change without notice.
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Publication:Business Wire
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Date:May 6, 2004
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