EROX Announces First Quarter Results; First Stage of Retail Roll-Out Brings Record Revenues.FREMONT, Calif.--(BUSINESS WIRE)--May 11, 1995--EROX Corporation (NASDAQ-SC:EROX) announced today sales of its REALM(R) Men and REALM(R) Women fragrances for the first quarter ended March 31, 1995 of $1,112,597 as compared with $53,558 in the prior year quarter. Continued investment spending for the retail roll-out of the Company's products resulted in a loss for the quarter of $554,084 ($.06 per share) as compared with $361,893 ($.04 per share) in the prior year period. Cash and short term investments were $2,952,556 at March 31, 1995. This increase in sales of REALM, the only fragrance to include synthesized syn·the·sized adj. 1. Relating to or being an instrument whose sound is modified or augmented by a synthesizer. 2. Relating to or being compositions or a composition performed on synthesizers or synthesized instruments. human pheromones pheromones, any of a variety of substances, secreted by many animal species, that alter the behavior of individuals of the same species. Sex attractant pheromones, secreted by a male or female to attract the opposite sex, are widespread among insects. as a component, was attributed to the introduction of the products into upscale regional department and specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" , the insertion of scent strips in selected retailer catalogues, revenues generated by the Company's revised television infomercial in·fo·mer·cial also in·for·mer·cial n. A relatively long commercial in the format of a television program. [info(rmation) + (com)mercial.] Noun 1. and the initial shipments to the Company's newly-appointed distributor in Italy. Retail distribution in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. was driven by the inclusion of scent strips in more than 3.5 million Neiman Marcus Neiman Marcus U.S. department-store chain. It was founded in Dallas, Texas, in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, A.L. Neiman. and Bloomingdales by Mail catalogues and the launch of REALM fragrances in five selected Bloomingdales stores. In commenting on the introduction Jane Scott For the theater manager, actor, and playwright, see . Jane Scott (1920- ) was an influential rock critic for The Plain Dealer. She is a graduate of Lakewood High School in Lakewood, Ohio, the University of Michigan, and The Wilcox College of Commerce. , Vice President of Merchandising at Bloomingdales, noted "the sales of REALM to date have exceeded our expectations, and we enthusiastically await AWAIT, crim. law. Seems to signify what is now understood by lying in wait, or way-laying. the launch of these products in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and all of our stores." A Company spokesperson stated that the loss for the quarter was within expectations, and resulted from the up-front investment required to train and support personnel to sell these truly differentiated fragrances in the retail marketplace. As previously disclosed, the Company expects to continue to invest in securing additional U.S. retail distribution as well as expanding and educating sales personnel and funding in-store promotions activities. "This formula has driven our success with Bloomingdales, and we expect it will continue to be effective with every other retail organization presently seeking to showcase our products," the spokesperson indicated. EROX Corporation is a biotechnology-based consumer products company, whose initial products are high-quality women's and men's fragrances, that are the only ones to incorporate human pheremones. -0-
EROX CORPORATION
Condensed Financial Information
Three Months Ended March 31,
1995 1994
Net sales $1,112,597 $ 53,558 Net loss $ (554,084) $ (361,893) Net loss per share $(0.06) $(0.04) Average shares outstanding 9,851,972 9,843,439 CONTACT: EROX Corporation, Fremont William P. Horgan, 510/226-6874 |
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