ERA Real Estate Announces New Integrated Training Programs.

PARSIPPANY, N.J.--(BUSINESS WIRE)--Nov. 21, 1997--

Technology Emphasized as Key to Maximizing Productivity

ERA Franchise Systems Inc. announced today the implementation of two comprehensive career development training programs for its brokers and sales associates.

The focus of the programs is building on real estate professionals' management and marketing skills in order to meet home buyers' and sellers' increasing needs as the industry prepares for the next century.

The first program, ERA Professional Impact, is a series of courses for sales associates, designed to help build marketing skills to meet consumer demands. Educational instruction during this series includes the well-known ERA TOP GUN program and courses using technology for listing presentations and achieving sales goals.

The ERA Management Impact series of courses for brokers focuses on building management skills for business productivity and profitability. Changing technology such as the Internet, network and management software has created a demand for more education.

"Our commitment to the success of ERA brokers and sales associates begins with training," said Jerry Smith, ERA vice president of Training. "We emphasize that education and training must be an ongoing process in order to keep up with new products, services and technology. The real estate industry continues to change and we want our membership to be on the cutting edge to stay one step ahead of the competition."

Many of the individual courses have been a successful part of ERA training in the past, however this is the first time new programs have been offered as an integrated series. New to the ERA training program is the Certified Real Estate Brokerage Manager (CRB) designation program. As part of the ERA Management Impact program, the CRB designation program includes courses for brokers on successful management, technology and business marketing. ERA Member Brokers and Sales Managers will be able to attend four management courses offered by the Real Estate Management Council at a 50 percent discount.

ERA has also joined forces with Integrity Systems(R), a training leader in providing educational programs for career assistance in skills and behaviors to increase productivity and profitability. Four Integrity Systems programs have been added to the ERA training program, including Integrity Selling(R) and Managers Coaching and Counseling(R).

The ERA Training program courses are as follows:

ERA Management Impact (brokers)

ERA Implementation Productive Recruiting Successful Management (CRB offering) Coaching & Counseling ERA TOP GUN Management Academy Effective Information Systems Strategic Positioning (CRB offering) Maximizing Productivity (CRB offering) Participatory Decision Making (CRB offering) Mergers and Acquisitions The Model Office ERA Management Systems Top 50/100/200 Conference International Business Conference

ERA Professional Impact (sales associates)

StartUp! AccelERAtion Quick Start Computer Basics Contact Marketing Employee Relocation Specialists (ERS) ERA TOP GUN Academy REBAC Integrity Selling "Extreme" Contact Marketing The Customer Power Presentations Internet Success Management Goal Achievement Total Financial Solutions Beyond Excellence

ERA Franchise Systems Inc., a subsidiary of HFS Inc. (NYSE: HFS), is a leader in the residential real estate industry with over 25 years experience in developing consumer-oriented products and services. The ERA Real Estate network includes more than 2,600 independently owned and operated brokerage offices with more than 27,000 brokers and sales associates throughout the United States and 16 other countries. Over 40,000 homes are listed on the ERA Internet site at http://www.ERA.com.

CONTACT: ERA Franchise Systems Inc., Parsippany

Jennifer Nemeth, 201/359-5207

E-mail: [e-mail]