ER Urgent Care Centers Announces Coverage Initiated by Market Advisors with a Short-Term Price Target of $2.25.

MIAMI -- ER Urgent Care Centers (Pink Sheets:ERUG) is pleased to announce that coverage has been initiated by Market Advisors. The complete report prepared by Market Advisors can be viewed in complete below:

MARKET ADVISORS RESEARCH
"Technical Analysis For Today's Investments"

Stock Symbol-            ERUG.PK
Shares-                  55,000,000
Float-                   4,300,000
Recent price-            $0.62
Short term price-        $2.25
Web Site -               www.erurgentcare.net
Phone-                   1-888-308-2400

NEWS FLASH: ER Urgent Care combines elements of neighborhood clinics and hospital emergency rooms in order to provide emergency care without the long hospital wait. The demand is there for this concept as the number of emergency room visits increased by 20% over the last decade, according to the U.S. Centers for Disease Control and Prevention. In 2001, the last year for which statistics were available, hospitals received more than 107 million ER visits - up from 90 million visits in 1992.

Statistics show that 85% of all patients in an Emergency Room on any given day are seen for urgent problems but are not the type of problems that require the resources, costs and frustrations of waiting in the Hospital Emergency Rooms.

ERUC MANAGEMENT COMPANY INC.

(ERUG.PK)

Investment Highlights

--ERUG has developed competitive, market-based strategies to maintain their position as providers of care to their community

--There is no need to identify, or negotiate with, a hospital

--Strategic alliances will add value for shareholders

--Their clinics operate with a "freestanding nature" which distinguishes it from the rest of the network. By not dispatching ambulances, it limits their medical and trauma acuity.

ER Urgent Care Centers is currently operating out of South Florida and is a provider for Amerigroup, Avmed, Humana (NYSE:HUM), Aetna (NYSE:AET), Hip/Vista/Beacon, Medicaid/Medipass/Medi-Kids, Total Health Choice, BlueCross/BlueShield of South Florida, Assist Card, Cigna (NYSE:CI), Neighborhood Health Partnership, Corvel (Nasdaq:CRVL), Health Insurance Plans and many more. An Urgent Care facility is a "one-stop-shop" where patients can receive premier health care, after-hours, at a fraction of the cost of emergency room visits. With these "Urgent Care Centers" in operation, model emergency rooms will no longer lose money on ER patients with minor injuries or illnesses. HMO's will not have to pay exorbitant claims for non-admitted patients. ER Urgent Care Centers fill a needed void that has tremendous potential nationwide.

These facilities create a win-win situation for the medical field and for patients, filling the financial and service gap between primary care physicians (PCP's) and hospital emergency rooms. ER Urgent Care facilities are open after hours including weekends, to service their newest members, Primary Care Network Management, Inc., as well as their 60,000 lives based in the South Florida area. The long waiting hours for patients are eliminated because of these new clinics.

ER Urgent Care

ER Urgent Care is there for all those little emergencies that happen after the doctors' offices are closed. They deliver cost-effective timely healthcare for children, adults and serious employee injury, illness and general healthcare programs. All insurances are accepted and they have special programs for low-income earners that do not have any health insurance coverage. This is a rapidly growing area in the healthcare field and ER Urgent Care has been a pioneer for this concept in the underserved after-hours market. The company has a system that offers maximum convenience, flexibility and cost efficiency. This gives consumers a choice in how they are treated which allows then to pursue the best possible care for themselves and their families, while working closely with their physicians for overall care and guidance.

The company offers qualified individuals the chance to own their own ER Urgent Care facility. We feel there will be a strong demand in the years ahead for medical professionals to reduce the amount of bureaucracy and administrative hassles associated with running their own practices. For new medical graduates or existing physicians, this is a tremendous opportunity to join an excellent company with a proven concept and it gives investors in this stock the opportunity to get in on a ground floor investment as their business plan unfolds.

ANALYST--Officers of Market Advisors, Inc. have been in business since 1983 and have provided stock market research for their clients since 1985. Company officials have been frequently quoted in a wide array of financial publications such as the Wall Street Journal, Investors Business Daily, Barron's, The Dick Davis Digest, Moniresearch and many others. We have on our staff the former editor of the Marketarian Newsletter, a nationally syndicated stock market newsletter published for over twenty years.

The information and opinions in this report were prepared by Market Advisors, Inc. located in Nebraska which has at times served as financial relations counsel to the featured company and does receive fees for services including preparation of this report. For this report, $2,500 was received from a non affiliated third party. This is not an offer to buy or sell securities nor should this report be construed as investment advice. Information or statements are subject to numerous risks and uncertainties that cause such statements not to prove accurate. Market Advisors, Inc. does not disseminate, nor is it liable for the dissemination by any third party of this fact sheet.

For more information visit our Web site at www.erurgentcare.net or sign up for the corporate newsletter at http://www.erurgentcare.net/updates.asp

This press release may contain forward-looking statements covered within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans contained in this press release that are not historical fact and involve risks and uncertainties. Our expectations regarding future revenues depend upon our ability to develop and supply products, which we may not produce today and that meet defined specifications. When used in this press release, the words "plan," "expect," "believe," and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in pervasive markets.

For franchising and corporate information, please contact Adrian Sanchez or Bruce Rishty, toll-free at 888-308-2400 or by e-mail at [e-mail]