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EPSON introduces first in new line of color Ultra-MIM LCDs; smallest direct view active matrix display for digital cameras.


SAN DIEGO--(BUSINESS WIRE)--May 14, 1996--Building on its metal-insulator-metal (MIM MIM Metal Injection Molding
MIM Mendelian Inheritance in Man
MIM Mobile Instant-Messaging
MIM Man in the Middle
MIM Multilateral Initiative on Malaria
MIM Metal-Insulator-Metal
MIM Master of International Management
MIM Made in Mexico
) technology, EPSON EPSON Son of Electronic Printer  will exhibit the first in a new line of Ultra-MIM color active matrix liquid-crystal displays at the Society for Information Display show this week.

EPSON's new LB18E model is a 1.8-inch diagonal direct view active matrix color LCD with NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC.  (National Television Standard Code) pixel format. Ideal for digital camera display applications and wrist-mount units, the bright, full-color display features 312x230 pixels in RGB (Red Green Blue) The computer's native color space, which is the color system for capturing and displaying images. RGB was derived from our own perception of color because human eyes are sensitive to red, green and blue (see trichromaticity).  (Red, Green, Blue) diagonal mosaic arrangement and measures 50.8mm (W) x 42.8mm (H) x 11.9mm (T).

``EPSON's Ultra-MIM technology is characterized by color LCDs that are more compact, have higher contrast ratios and doubled viewing angles than previous Super-MIM units,'' said Walter Carlos, business unit director, EPSON.

``EPSON's LB series has been significantly enhanced over the past three years from MIM technology (50:1 contrast ratio) to Super-MIM (80:1 contrast ratio) to Ultra-MIM (more than 100:1 contrast ratio). As active matrix technology matures, we continue to make important advancements in this arena and improve our displays.''

Equipped with a back light unit and featuring EPSON's Chip On Glass (COG) driver technology, the new LB18E display features low power operating temperatures and a 60-degree vertical viewing angle. Additionally, the display has an analog RGB interface with 260,000 colors and features a dot pitch of 117x119 micrometers.

The LB18E LCD is currently available in sample quantities. Production units will be available in the second quarter, with anticipated OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  quantity pricing of less than $100. For more information on EPSON OEM products, call 310/787-6300.

EPSON offers an array of technology products for the OEM market including liquid-crystal displays (LCDs), PCMCIA cards See PC Card. , storage products, handheld computers A computing device that can be easily held in one hand while the other hand is used to operate it. The Palm devices are a popular example. See Palm, smartphone and palmtop. , point-of-sale printers and intelligent terminals. For the consumer and business markets, EPSON offers ink-jet, laser and dot-matrix printers as well as LCD video projectors and digital cameras.

Founded in 1975, Epson America Inc. is an affiliate of Seiko Epson Seiko Epson Corporation (セイコーエプソン株式会社   Corp., a global manufacturer and supplier of high-quality technology products that meet customer demand for increased functionality, compactness, systems integration and energy efficiency.

Epson America has headquarters in Torrance, Calif. For more information on OEM products, call 310/787-6300 or visit the company's corporate Web site at http://www.epson.com. -0-

NOTE: Brand or product names are trademarks or registered trademarks of their respective holders.

CONTACT: EPSON

Janette Reynolds, 310/782-5161

310/782-5179 (fax)

or

Base One Marketing

Staci Nathanson, 310/792-1877
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 14, 1996
Words:409
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