EPIC's key partners.

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BUILDING DEMAND

Minneapolis-based agency Broadhead + Co is EPIC's lead agency for national consumer public relations and industry relations and also works with the marketing team in the development of consumer advertising.

Front row: Ryan Krumwiede, Acc't Exec; Troy Schroeder, Acc't Supvr; and Tom DiBacco, Consumer PR Practice Lead. Back row: John Walker, Sr Art Dir; Craig Roads, Creative Dir.

For information, go to: www.broadheadco.com.

MANAGING THE LABELING INITIATIVE

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David & Associates, Lincoln, NE, manages EPIC's pump labeling initiative, bringing consistency to ethanol's brand image on fuel dispensers across America.

"EPIC is not out to change labeling requirements," says Pres Dave Buchholz. "We simply work with states to ensure the EPIC label complies with existing requirements."

Retailers order labels online at no charge on state-specific Web pages. "Label specifics vary, but the EPIC 'e' logo is always prominent--promoting a consistent brand image," Buchholz adds.

For information, visit teamdavid.com.

GETTING THE WORD OUT

ZimmComm New Media has been a partner with EPIC virtually since the organization's beginning in 2004, because Chuck and Cindy Zimmerman sincerely believe in the importance of ethanol to the nation.

ZimmComm's activities for EPIC began with sending audio news releases to radio stations and farm broadcasters.

In addition, ZimmComm provides event coverage for EPIC at IndyCar races and other ethanol-related conferences and events and now has created an archive of more than 10,000 photos from those events including audio interviews and video clips. ZimmComm is also responsible for developing EPIC's member Web site www.epicinfo.org using the blog format to regularly update members on EPIC activities.

In this ZimmComm photo, Indianapolis Colts quarterback Peyton Manning waves the green "e" flag to start this year's running of the Indianapolis 500.

For more information, go to: www.zimmcomm.biz.

OTHER KEY PARTNERS:

* Fair Isaac, Tulsa, OK: Web site agency

* Mighty Fine Design, Minneapolis, MN: Design, Consumer Print Advertising

* Interform, Centerville, UT: Online Fulfillment, Merchandise

* Luth Research, San Diego, CA: Consumer and Market Research

* Vital Marketing Int'l, Zionsville, IN: Enviro and Motorsports Consulting

* BioCognito, Collegeville, PA: Technical Consulting

Editor's note: All successful programs require team effort and normally include outside professional services. Here are comments from a few of EPIC's key partners: