ENFASHION'S Breakthrough Virtual Apparel Try-on Technology Set to Revolutionize E-commerce.Business & High Tech Editors NEW YORK--(BUSINESS WIRE)--Oct. 16, 2000 Most Advanced 3-D Simulation Technology Will Enable Consumers To Virtually Try On Clothes Over The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , Decreasing Online Returns ENFASHION today announced the launch of their proprietary VTryOn(TM) technology, which enables shoppers to "try-on" clothes online. This breakthrough technology will play a major role in the future of e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. by dramatically reducing online returns, while boosting consumer confidence. The financial impact of incorporating ENFASHION's technology with an e-tailer could be over a 30% increase gross margin dollars. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a PricewaterhouseCoopers survey, 81% of Internet shoppers maintain the biggest problem with buying apparel online is the inability to "try-on" clothing before purchasing. Other factors are lack of confidence in fit, the ability to see what the garment looks like and the inconvenience of online return policies. ENFASHION is an apparel e-commerce enabler that provides online merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. solutions. This Application Service Provider (ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). ) is designed to dramatically increase online apparel sales by addressing fundamental concerns such as visualization Using the computer to convert data into picture form. The most basic visualization is that of turning transaction data and summary information into charts and graphs. Visualization is used in computer-aided design (CAD) to render screen images into 3D models that can be viewed from all and fit. VTryOn(TM) technology integrates both visualization and fit recommendations. These solutions clearly surpass other technologies that only enable a shopper to try or receive fit recommendations, but not both. "With online sales projected to explode (1) To break down an assembly into its component pieces. Contrast with implode. (2) To decompress data back to its original form. into a $20 billion business by the year 2003, apparel merchants have a great opportunity to prosper if they can address consumers buying concerns quickly and completely. We have created a solution to this problem in a way that no one else has been able to do," said Sheree Waterson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ENFASHION. "ENFASHION will give these online apparel retailers the ability to increase incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales, conversions rates and units per transaction, while significantly reducing return rates." VTryOn(TM) will allow shoppers to actually see how they will look in a selected garment, as well as how the garment fits from the comfort of their own home. A personal virtual model comprised of over 20 precise measurements, along with a color-coded feature to alert shoppers of loose and tight areas in clothing, provides a highly accurate virtual fit. A see-through model allows shoppers to observe how each garment fits from numerous angles, providing an accurate representation of what the shopper would see in the mirror of an actual fitting room fitting room n (in shop) → probador m fitting room fit n (in shop) → cabine f d'essayage fitting room fit . "There have been a number of concepts that help users view a garment by pasting paste 1 n. 1. A soft, smooth, thick mixture or material, as: a. A smooth viscous mixture, as of flour and water or of starch and water, that is used as an adhesive for joining light materials, such as paper and cloth. them on a virtual model similar to their size or one that helps a customer find the right size, but none that are as accurate and precise as ENFASHION's technology. VTryOn will enable a customer to actually see how she will look in an item and how well the garment will fit her. This is a major breakthrough for selling apparel on the Internet," said Waterson. With ENFASHION's VTryOn(TM) technology, apparel brands and retailers will be able to equip e·quip tr.v. e·quipped, e·quip·ping, e·quips 1. a. To supply with necessities such as tools or provisions. b. their websites with virtual fitting rooms - giving customers a greater confidence to buy online, in addition to attracting customers excited by the convenient and "fun-to-use" feature. E-tailers will also be able to use the fitting room experience to better merchandise their product offering with real time merchandising tools. "As it stands now, apparel buying on the net is dominated by limited repeat purchases of basic apparel from familiar brands. ENFASHION's VTryOn(TM) technology will give users the confidence to buy more interesting styles from brands they haven't bought from before," said Sally Shi, ENFASHION's Co-Founder. "What's more, the ability to try on before buying will reduce returns and thereby improve e-tailer profitability." About VTryOn The VTryOn(TM) technology takes into account more than 20 measurements of an individual's body, together with the apparel manufacturer's DXF DXF - Drawing Exchange Format image of the paper pattern and the fabric weight, elasticity and strength characteristics of each individual garment. VTryOn(TM) then undertakes a complex computer simulation of the "trying on", which ensures that the images and fit are an accurate depiction of what a shopper would see in the mirror of an actual fitting room. VTryOn(TM) has been in development for more than a year and has nine patents pending. The first client will be online by October 21. About ENFASHION ENFASHION, Inc. is a Silicon Valley-based Internet Company focused on developing enabling technology for the apparel industry. The Company's proprietary VTryOn(TM) ("Virtual Try On") technology is the first Web-based 3-D simulation system that allows Web users to virtually try on clothes. The users are able to see visual results close to the precision of a physical try on. This technology removes the try-on-to-buy imperative that has been a key obstacle for the rapid growth of the apparel e-commerce industry. |
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