ENDESA Moves the Headquarters of Its Distribution and Generation Businesses in Spain to Barcelona and Seville Respectively.Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 6, 2003 ENDESA(NYSE NYSE See: New York Stock Exchange :ELE ELE equine leukoencephalomalacia. ): -- These decisions are included in the process, developed by ENDESA throughout the last years, of rationalizing the company's structure. -- These changes reinforce ENDESA's customers orientation and its strategy towards improving the quality of service. This also increases ENDESA's proximity and roots that already have in its markets. -- The required resources to carry out these responsibilities are already located in those markets. -- These moves are in line with previous company's decisions regarding the geographical management organization of several electric activities carried out in Spain Spain, Span. España (āspä`nyä), officially Kingdom of Spain, constitutional monarchy (2005 est. pop. 40,341,000), 194,884 sq mi (504,750 sq km), including the Balearic and Canary islands, SW Europe. . ENDESA (NYSE: ELE) has decided to move to Barcelona Barcelona (bär'səlō`nə, Catalan bär'səlō`nə, Span. bär'thālō`nä), city (1990 pop. 4,738,354), capital of Barcelona prov. and chief city of Catalonia, NE Spain, on the Mediterranean Sea. , Seville Seville (səvĭl`, sĕ`–), Span. Sevilla, city (1990 pop. 678,218), capital of Seville prov. and leading city of Andalusia, SW Spain, on the Guadalquivir River. and Zaragoza Zaragoza (thärägō`thä) or Saragossa (sâr'əgō`sə), city (1990 pop. 592,686), capital of Zaragoza prov. and leading city of Aragón, NE Spain, on the Ebro River. the headquarters of some specific activities developed in the Spanish Spanish, river, c.150 mi (240 km) long, issuing from Spanish Lake, S Ont., Canada, NW of Sudbury, and flowing generally S through Biskotasi and Agnew lakes to Lake Huron opposite Manitoulin island. There are several hydroelectric stations on the river. market. As a result of these decisions: -- The headquarters of Endesa Red, the subsidiary responsible for ENDESA's distribution business in the Spanish market, will now be located in Barcelona. Endesa Red comprises two companies: Endesa Distribucion Electrica, which develops the transmission, distribution and supply activities for the regulated market A regulated market is the provision of goods or services that is regulated by a government appointed body. The regulation may cover the terms and conditions of supplying the goods and services and in particular the price allowed to be charged. ; and Endesa Operaciones y Servicios Comerciales, which provides commercial support (billing and collection, commercial offices, call centers, etc.) to other ENDESA's subsidiaries. Moving Endesa Red headquarters also implies the movement of its two subsidiaries' headquarters to Barcelona. -- The headquarters of Endesa Generacion, the subsidiary that groups Endesa's generation and mining assets in the Spanish market, will be located in Seville. -- ERZ ERZ Erzurum, Turkey - Erzurum (Airport Code) ERZ Explosion Risk Zone ERZ Extended Reconnaissance Zone ERZ Electrical Return-to-Zero Endesa will now be in charge of the management of the company's power distribution activities in the region of Aragon Aragon Spanish Aragón Autonomous community (pop., 2001: 1,204,215), northeastern Spain. Roughly coextensive with the historical kingdom of Aragon, it occupies an area of 18,425 sq mi (47,720 sq km). Its capital is Zaragoza (Saragossa). known as "La Franja  This article is a work in progress translation of the La Franja de Aragon article from Spanish to English. ". This market gathers 61,145 customers that consume about 825 GWh per year who are distributed among 6 areas in the eastern zone of Aragon. -- The management of Ebro-Pyrenees Hydraulic Generation Unit will now be located in Zaragoza. This management belongs to Endesa Generacion and manages 107 hydroelectric plants with a total capacity of 3.486 MW. Customer orientation Customer orientation (CO) is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its internal stakeholders. and proximity to markets These decisions respond to efficiency and business rational criteria and will allow ENDESA to reinforce its customers orientation and quality of service. This also increases ENDESA's proximity and roots that already have in its markets. ENDESA also takes advantage of the fact that the required resources to carry out these responsibilities are already located in those markets. It is worth to highlight that, currently, a 21% of Endesa Generacion work force is located in Andalusia Andalusia, city, United States Andalusia (ăndəl  `shə, –zhə), city (1990 pop. 9,269), seat of Covington co., S Ala., in a farming and forestry area; inc. and a 30% of Endesa Distribucion work force is located in Catalonia. Regional structure Moving the headquarters of these businesses implies locating in the above-mentioned cities their decision centers as well as maintaining the current geographical structure of the company. In this sense, it is worth to mention that, Endesa Red serves 10.5 million customers in Spain, throughout an extension of 200,000 km2, in seven Regional Communities. In order to provide its customers with the best service, ENDESA will maintain its organizational structure  This article has no lead section.To comply with Wikipedia's lead section guidelines, one should be written. divided in 5 main regional decision centers. These main bodies represent ENDESA in their respective markets and have the adequate level of independence and flexibility to provide to each market with the best quality of service. Moreover, in each one of these markets, ENDESA counts on Advisory Boards integrated by relevant personalities from the social and economic world, which provides the company with an efficient method to recognize and meet their goals in the decision taking process. This regional structure allows the company to efficiently manage the resources located in each region while maintaining its strong geographical roots. Mr. Jose Bogas Galvez, Managing Director for the Domestic Electricity Business, manages all ENDESA's business lines in the electricity market in Spain. Business Rationalization rationalization, in psychology: see defense mechanism. These decisions are in line with the process developed by ENDESA throughout the past years, of rationalizing the company's structure towards management and cost efficiency. Main Parameters ENDESA Red Endesa Red was incorporated in 2002 as the result of an integration process of distribution companies owned by Endesa in Spain (Fuerzas Electricas de Cataluna, Compania Sevillana de Electricidad, Gas y Electricidad Distribucion Electrica, Union Electrica de Canarias and Electricas Reunidas de Zaragoza Distribucion), being responsible for all distribution business activities of Endesa in the Spanish market. The Chairman of its Board of Directors is Jose Luis Marin Lopez-Otero, Managing Director for the Distribution business of ENDESA. Endesa Red comprises Endesa Distribucion Electrica and Endesa Operaciones y Servicios Comerciales: The first company develops the transmission, distribution and supply activities in the regulated market; and the second company provides commercial support (billing, commercial offices, call centers, switching from the regulated to the liberalized market, back office activities, etc) to other ENDESA's subsidiaries. Besides, Endesa Red centralizes the global know how of the company concerning the development of its business, which helps to transfer best practices to other companies that ENDESA owns abroad, specially in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . In global terms, Endesa Red serves 10.5 million of customers in Spain and supplies around 90,900 GWh in an annual basis, what makes it the main Spanish distributor. Its infrastructure comprises 280,166 km of transmission and distribution lines, 821 substations and 120,166 voltage conversion centers. On top of that, since last year, Endesa Gas is also part of Endesa Red. Endesa Gas holds the participations that ENDESA owns in other gas distribution companies in the mainland that operate in the regulated market. This subsidiary will keep its headquarters in Zaragoza. The companies participated by Endesa Gas have 491,000 customers, with 5,780 GWh supplied in 2002. ENDESA Generacion Endesa Generacion, incorporated in 1999, owns the peninsular pen·in·su·la n. Abbr. Pen. A piece of land that projects into a body of water and is connected with the mainland by an isthmus. [Latin paen assets resulting from the merger of the Spanish generation companies of ENDESA. Furthermore, Endesa Generacion holds ENDESA's stakes in coal mining business in Spain. ENDESA Generacion centralizes the know how of the company concerning the development of this business, which helps to transfer best practices to other companies that ENDESA owns abroad. The Chairman of its Board of Directors is Manuel Moran Manuel Moran (October 27, 1893 - August 23, 1961) was the Chief Justice of the Philippines from July 9, 1945 until March 20, 1951. After leaving office, he became the first Philippine Ambassador to Spain and the Holy See. Casero, Managing Director for Generation in ENDESA. Total installed capacity of the power plants owned by ENDESA Generacion amounts to 20,600 MW, out of which 17,184 MW correspond to peninsular power plants and 3,416 MW to the extra peninsular systems. All in all, the total annual output for these power plants, that are located in 10 different Regional Communities, is around 90,800 GWh, what makes ENDESA Generacion the major generator generator, in electricity, machine used to change mechanical energy into electrical energy. It operates on the principle of electromagnetic induction, discovered (1831) by Michael Faraday. in the Spanish electricity sector. Hydro assets in the Pyrenees and distribution assets in "La Franja". The management of ENDESA's hydro-generation assets is located in Zaragoza and comprises 107 hydro power plants in the Pyrenees, with a total installed capacity of 3.486 MW and a yearly output estimated of 8,100 GWh. "La Franja" market gathers 61,145 customer that annually consume about 825 GWh and is located in the eastern area of Aragon. |
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