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EMP Unveils New Photography Exhibit -- Elvis, Dylan and the Beatles Becoming Rock Icons.

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SEATTLE--(ENTERTAINMENT WIRE)--Jan. 4, 2001

Artist to Icon Premieres January 19; Replaces The Gehry Experience

Experience Music Project (EMP) today announced its first Special Exhibit Gallery change, Artist to Icon: Early Photographs of Elvis, Dylan and the Beatles will replace The Gehry Experience.

The Gehry Experience closed on Jan. 1, 2001, and Artist to Icon debuts Jan. 19.

Artist to Icon provides a glimpse into the life of aspiring artists Elvis Presley, the Beatles and Bob Dylan, before they took on the role of rock `n' roll legends. The exhibit includes 48 rarely seen black-and-white photographs -- documented by five photographers -- each seizing moments when these individuals' talents and styles were coming together as voices of cultural change. The photographers, Alfred Werthheimer, Astrid Kirchherr, Jurgen Vollmer, Max Scheler and Daniel Kramer, delight visitors with pictures that capture the innocence, ambition and unbounded adventure of the first decade of rock `n' roll.

"It is remarkable to be able to assemble early images of such significant figures in rock history," said Chris Bruce, director of curatorial for EMP. "It is extremely rare to have a photographer granted regular access to an artist's life over an extended period of time."

The Artist to Icon Images:

In 1956, RCA Victor hired Alfred Werthheimer to take publicity shots of a newly signed artist named Elvis Presley. Following the shoot, Wertheimer spent four months with Presley -- at home in Memphis, performing on the road and preparing for his first television appearances.

Astrid Kirchherr befriended the Beatles when they were hired to play a series of gigs at rowdy places like the Kaiserkeller Club in Hamburg, Germany. Before the band became a household name Kirchherr managed to persuade the young artists to pose for her on and off the stage.

After seeing Bob Dylan perform on television in 1963, it took photographer Daniel Kramer over a year to gain access to the folk singer. Kramer then went on to capture the epic transformation of Dylan's rise to rock star.

Alfred Wertheimer - Elvis Presley, 1956 Astrid Kirchherr and Jurgen Vollmer - the Beatles in Hamburg, 1960-62 Astrid Kirchherr and Max Scheler - the Beatles in London and

Liverpool, 1964 Daniel Kramer - Bob Dylan, 1964-65

EMP curators recorded oral histories with each photographer for EMP's Museum Exhibit Guides (MEG), giving exhibit patrons colorful stories behind the images on display. Artist to Icon can be seen in EMP's Special Exhibits Gallery beginning January 19, 2001. Winter museum hours are Sunday through Thursday from 10 a.m. - 6 p.m. and Friday and Saturday 10 a.m. - 11 p.m.

Artist to Icon replaces The Gehry Experience exhibit, which closed on January 1, 2001. The Gehry Experience opened with the launch of EMP on June 23, 2000. The exhibit traces the evolution of EMP as the building was conceived and constructed over a period of three years and demonstrates the architect's creative process through original sketches, conceptual and computer models and photos. The Gehry Experience will return to the Frank Gehry and Associates office (FOGA) in Los Angeles then to New York where it will be included in a retrospective exhibition of Gehry's work at the Guggenheim Museum on Fifth Avenue. The retrospective will open in mid-May 2001.

About Experience Music Project

Dedicated to exploring creativity and innovation in American popular music, Experience Music Project is a new kind of museum that strives to capture and reflect the essence of rock `n' roll, its roots in jazz, soul, gospel, country and the blues, as well as rock music's influence on hip-hop, punk and other recent genres. Patrons can make their own music, see and learn about rare artifacts and memorabilia from EMP's collection of more than 80,000 items, explore various musical milestones within unique interpretive exhibits, feel the power of the creative force by listening to musicians tell their own stories, and discover the power and joy of music in all its forms. Founded by investor and philanthropist Paul G. Allen, under the direction of co-founder Jody Patton and designed by architect Frank O. Gehry, the 140,000 square foot multi-colored and "swoopy" museum rises up in the heart of Seattle at Seattle Center and provides visitors a musical experience unparalleled anywhere in the world. A 501(c)(3) nonprofit organization, EMP is on the Web at www.emplive.com.

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Date:Jan 4, 2001
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