EMMYS UP - NOW, WILL NETWORKS ANTE UP?Byline: - Valerie Kuklenski The 54th annual Emmy Awards picked up some viewers Sunday over last year's twice-canceled event that aired opposite the World Series, but was it enough of a gain to boost the television academy's asking price for the broadcast rights? NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. says early Nielsen results show the three-hour-plus telecast, hosted by Conan O'Brien, averaged 19.8 million viewers, with an estimated 40 million to 45 million viewers watching at least some of the show. Its 15.2 household rating was up 21 percent over last year's CBS (Cell Broadcast Service) See cell broadcast. production, which attracted 17.2 million viewers on average. In comparison, last Thursday's premiere of ``Survivor: Thailand'' on CBS delivered 22 million viewers. NBC's morning-after announcement proclaimed that Sunday night's Emmys were ``the No. 4 awards telecast of the past year'' among adults 18 to 49, the most widely sought demographic among advertisers. There were no ratings numbers available for HBO's ``The Sopranos,'' which was the highest-rated show the previous Sunday. O'Brien joked during the telecast that they would turn the prop TVs on the stage to ``The Sopranos,'' which airs at 9 p.m., so the audience wouldn't miss it. The Academy of Television Arts and Sciences is in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of negotiating its broadcast rights, with the current wheel arrangement that rotates the show among ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , CBS, NBC and Fox set to lapse Oct. 18. Academy chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Bryce Zabel has said this year's viewership will be the benchmark he expects to use to press the networks for a higher fee. Zabel also said backstage at the Emmys Sunday that the Academy is in talks with the Staples Center owners to build a 7,000-seat theater for the Emmys across the street from the sports and entertainment arena. SPEND THE NIGHT TOGETHER: The Rolling Stones will be rocking the Garden next January, and HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy will air the concert live. The Madison Square Garden Current arenas in the National Hockey League Western Conference Eastern Conference gig on Jan. 18 will be one of the last stops on the band's Licks World Tour. Mick and the boys are promoting ``Forty Licks,'' a two-CD compilation of 36 old numbers and four new tracks. CAPTION(S): photo Photo: Sunday's Emmy telecast, hosted by Conan O'Brien, scored a 21 percent higher viewership than last year's. Kevork Djansezian/Associated Press |
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