EMIRAT AG: Raising the Stakes Without Raising the Risk - Learning the Tactics of a New Breed of Marketers.

Full service marketing agency provides new ways for cost-conscious customers to generate higher response from target markets!

MUNICH -- Risk management is fast becoming a cherished marketing concept with which corporations can insure their marketing campaigns without having to dig deep into their own budget pockets. Prizes worth millions of dollars can now be offered without any risk while the client pays only a minimal percentage in the form of an insurance premium. In pursuit of this cost efficient marketing strategy, risk management specialist EMIRAT offers a full range of services from brainstorming innovative ideas, to the selection of marketing campaign, to the turnkey execution of the promotion. The result are bold, measurable and effective marketing initiatives guaranteed to draw attention.

The combination of prize winning games around world class sporting events such as those created by EMIRAT for the NCAA March Madness or the Super Bowl has proven to be a magnet for sports fans as well as general market consumers. Spectators are naturally drawn to competitive challenges that allow the Gaverage guy" to take a shot at winning a big cash prize by performing a feat of athletic or mental skill, such as a half court basketball shot or the prediction of winning teams in a bracket competition. Prize winning games of this nature are EMIRAT's speciality and the company continues to break new ground in this high profile arena.

EMIRAT's scope of services includes idea generation, risk assessment, organizational research, implementation, customer service and support as well as any necessary technical assistance required for the prudent and efficient execution of the promotion. A recent redemption coverage coupon promotion was implemented as follows: for the purchase of two products, the consumer receives a discount of $1 by presenting a designated coupon at any participating store. Either stores or their customers can then send the purchase receipt to a dedicated EMIRAT postal box for further processing. EMIRAT then checks all data for correctness and reimburses the customer or store directly. In this fashion, the original promoter is not encumbered by extra processing or analysis and will receive all the pertinent statistics from EMIRAT.

For skill based promotions, EMIRAT can also provide monitoring on site at the promotion event. For example, during a 35 yard attempt to kick a football onto the back of a pick up truck, EMIRAT can be on hand to supervise the promotion and its execution. For online prize winning games, EMIRAT can set up a secure instant win server that will provide immediate replies to customers participating in the Internet promotion. Telephone promotions can be covered via a call center, also provided by EMIRAT.

In the event of a win, EMIRAT can cover the complete fulfillment of the prize, from informing the winners to ensuring that the prizes are paid out quickly. Additionally, EMIRAT can organize the purchasing of non-cash prizes such as automobiles, around-the-world airline tickets and virtually any prize conceived by our creative staff that is currently on the global market. All in all, EMIRAT offers worry-free promotion coverage with turnkey service and implantation which lets the budget- conscious clients reach their customers and accomplish their specific marketing goals.