EMEA Mobile Marketing Forum Highlights Growth in Mobile Marketing and Consumer Adoption.Sessions Delivered by Acision, Telenor, DIAGEO and Ericsson BARCELONA, Spain -- The Mobile Marketing Association (MMA (Microcomputer Managers Association, Inc.) A membership organization with chapters throughout the U.S. that was devoted to educating personnel responsible for personal computers. It disbanded in 1996. Mma - A fast Mathematica-like system, in Allegro CL by R. Fateman, 1991. ) (www.mmaglobal.com), which represents more than 450 member companies worldwide, today opened its Mobile Marketing Forum (MMF See multimode fiber. ) in Barcelona, which takes place today and tomorrow at the Barcelo Hotel Sants Sants is a neighbourhood of Barcelona, in the southern zone of the city. It belongs to the district of Sants-Montjuïc, and is bounded by the districts of Eixample on the northeast, Les Corts on the northwest, and by the municipality of Hospitalet de Llobregat on the south. . The event will demonstrate the new developments in mobile marketing and showcase the latest case studies from brands including Coca-Cola, Microsoft and Diageo and how they are incorporating mobile into their global marketing initiatives. The MMF (www.mobilemarketingforum.com) features industry leaders from across the entire mobile value chain including operators, brands, agencies, content providers, entertainment and media companies. Keynote addresses include; Steven van Zanen, VP Marketing, Intuitive Messaging, Acision, Cyriac Roeding, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition Mobile, CBS (Cell Broadcast Service) See cell broadcast. Corp., Richard Saggers, Head of Mobile Advertising, Vodafone Group, Prinz Pinakatt, Manager of Interactive Marketing Europe, The Coca-Cola Company, Alvise Zanardi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Buongiorno Marketing Services and Elin Elkehag, Head of Portfolio Marketing, Ericsson. "The expansion of mobile as part of the marketing mix is already bearing fruit. Companies are beginning to see the value in mobile and moving beyond experimentation, into a new phase of mobile marketing," said Herve LeJouan, Managing Director, M:Metrics. "Our research shows that as many as three out of four mobile subscribers received text based adverts on their mobile device during July in Europe, with Spain having the largest audience." "This year's Mobile Marketing Forum, our fifth consecutive year running the event in Europe, continues to showcase the creativity and innovation we see as more marketers engage the mobile channel as a means of driving brand awareness and consumer engagement," said Laura Marriott, president of the MMA. "The MMA has been at the forefront of this development world-wide as we seek to drive consistency of consumer experience through our global guidelines and best practices." Join the MMA at one of its remaining events for 2007: * Mobile Marketing Forum, Nov. 14, Los Angeles * Mobile Marketing Forum, Dec. 6, Hong Kong The MMA also released its Introduction to Mobile Coupons guide today, which can be downloaded at www.mmaglobal.com/mobilecoupon.pdf. About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association's global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa (EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. ) and Asia Pacific (APAC APAC Australian Partnership for Advanced Computing APAC Agricultural Policy Analysis Center APAC Asia and Pacific APAC Asian Pacific American Coalition APAC Adapted Physical Activity Council (American Alliance for Health) ) divisions. The Latin American (LATAM LATAM Latin American ) division will be launched Q4 2007. For more information, please visit www.mmaglobal.com. The MMA would like to thank its event partners for MMF EMEA including: 160characters, BERG Insight, GoMo News, Informa Telecoms & Media, MobiAd Network, Mobile 2.0 Analyst, Mobile Communications Europe, Mobile Communications International, Mobile Entertainment, Mobile Marketing Magazine, Mobile Messaging Analyst, Mobile Media, Interactiva, El Periodico de la Publicidad, Anuncios, EL Publicista, Acision, Amdocs, Ericsson, JumpTap, Medio Systems, dotMobi (mTLD), Sports.comm, Velti, WIN PLC and Yahoo! Mobile, dotMobi Advisory Group, GSMA GSMA GSM (Groupe Spéciale Mobile) Association GSMA Great Smoky Mountains Association GSMA Global Scheduling Multiple Access GSMA Greater Seoul Metropolitan Area (South Korea) GSMA Gsm Association - GSM Association and MDA (1) (Monochrome Display Adapter) The first IBM PC monochrome video display standard for text. Due to its lack of graphics, MDA cards were often replaced with Hercules cards, which provided both text and graphics. See PC display modes and Hercules Graphics. - Mobile Data Association. |
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