EMC delivers solution-oriented services throughout the information lifecycle.

As Latin America's market leader in automated networked storage, EMC offers a full range of service offerings that allow customers to get the maximum value from their information at the lowest total cost, at every point in the information lifecycle.

EMC's Technology Solutions Group (TSG), the company's services organization, is focused on helping clients unlock the potential of their technology and information. Deploying new online applications, designing the most effective storage solutions, archiving older data, and developing business continuity plans are among the ways TSG adds value to customers' automated networked storage infrastructures.

Jeffrey P. Casale, EMC's vice president and general manager, Latin America, says, "Our Technology Solutions Group and the services that they provide are what differentiates EMC from server providers who just happen to sell storage. Our consultative services have a huge and strategic impact on our customers' businesses operations."

As information infrastructures and business environments become more complex, the need for intelligent storage services becomes even more vital, according to John Loparco, director of EMC's Technology Solutions Group, Latin America. "When Latin American organizations refresh their software licenses, launch new applications, and build business continuity solutions, it is imperative that they have a robust and well-designed information architecture as a foundation."

EMC's solutions are tightly integrated with organizations' core business applications, such as enterprise resource planning (ERP), customer relationship management (CRM), and data warehousing.

"We understand the business needs of our customers first," says Casale. "That's why EMC supports more Top 100 companies than any other storage vendor in the region."

EMC has more than 3,500 storage-focused service consultants around the world and more than 100 in Latin America supporting customers in 14 countries across all major industries.

"We work with a company's business and technology leaders to analyze their current information architecture and put together a plan on how they can proactively prepare for their changing market requirements," Loparco says.

Following the planning stage, EMC's Technology Solutions Group provides networked storage implementation, integration, consolidation, migration, project management, residency services, and managed storage services to help customers in every step of the process. EMC Technology Solutions Group is there throughout the entire information lifecycle, beginning with data entry and processing for a new application, such as customer billing, and ending with the archival and disposal of the information.

Once a new application is deployed, that data needs to be readily available for access by employees, customers, vendors, and partners. Backup and recovery systems need to be in place, so mission-critical applications and data are not lost in the event of a power outage, online attack, or natural disaster.

"The recent blackout in the northeastern U.S. demonstrates the importance of a well-executed business continuity plan," says Loparco. "These solutions can involve a single data center or multiple remote contingency sites in different cities around the globe."

As an organization's data gets more mature and requires less access, EMC helps customers transfer it to archival platforms where it can be available at lower costs to meet auditing, legal, and regulatory requirements.

"We are always looking to add value, both now and in the future," says Loparco. "EMC delivers a true solution based on each organization's specific data needs at every point of its utilization."

For more information, visit www.emc.com.