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EMC Israel opens to address growing customer base; El Al Airlines to convert all data storage to EMC.


HOPKINTON, Mass.--(BUSINESS WIRE)--Sept. 9, 1996--EMC Corporation., the world's leading provider of open enterprise storage solutions, today announced the opening of a direct sales operation in Israel, its first such presence in the Middle East. EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , which has had a research and development facility in Israel since June of 1993, has relied on a distributor to sell its products to some of Israel's largest companies and institutions.

Among the growing number of EMC customers in Israel is El Al Israel Airlines

El Al Israel Airlines (Hebrew: אל על 
, Israel's National Airline, which has been an EMC customer since 1993. El Al recently purchased two Symmetrix 5100 intelligent storage systems as part of its strategy to convert its entire computer storage operation to EMC. El Al uses Symmetrix to provide high-performance storage for its critical reservation system, as well as other applications, including those responsible for the general ledger General Ledger

A company's accounting records. This formal ledger contains all the financial accounts and statements of a business.

Notes:
The ledger uses two columns: one records debits, the other has offsetting credits.
 and aircraft maintenance.

"El Al has decided to rely 100% on EMC for storage because they have proven to provide the best performance, reliability and flexibility in the industry," said Joe Levy, El Al's Manager of Information Systems Production. "EMC's ability to support all of El Al's different operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap.  and different mainframe models on the same Symmetrix allows us to utilize our storage systems in the most efficient and cost-effective way possible.

"Computer downtime is totally unacceptable, since it would result in flight delays and ultimately harm customer service," added Levy. "With EMC's RAID-S and advanced availability features, we're assured of continuous operations and the highest possible levels of data availability Refers to the degree to which data can be instantly accessed. The term is mostly associated with service levels that are set up either by the internal IT organization or that may be guaranteed by a third party datacenter or storage provider. ."

Raymond Fortune, EMC senior vice president, International Sales, said, "Leading Israeli companies The top 10 Israeli companies by sales are[1]:
  1. Teva Pharmaceutical Industries, Ltd., $4.8 billion
  2. Oil Refineries Ltd (BAZAN), $4.4 billion
  3. Israel Electric Corporation, $3.4 billion
  4. Israel Chemicals, $2.
, like El Al, recognize the business value of EMC's storage solutions. By entering this opportune market with a direct presence, we will be able to expand our customer base and capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the R&D center by providing customers with state-of-the-art solutions to meet their business needs. We expect this strategic move to provide us with a direct sales springboard into other Middle Eastern countries." Fortune added that the new sales office will be co-located at EMC's R&D facility and will bring EMC's total staff in Israel to nearly 50 people.

In addition to 54 sales offices in North America, EMC currently has a direct sales presence in Europe, Africa and in the Asia/Pacific region with 39 offices in 19 countries. In 1995, EMC opened new sales operations in South Africa, Sweden, Denmark, Norway and Finland. EMC also relies on distributors as its primary distribution channel in more than 30 countries. EMC's international revenues have increased more than 470% over the last three fiscal years.

EMC Corporation, based in Hopkinton, Massachusetts, is the world's leading independent supplier of enterprise-wide intelligent information storage and retrieval information storage and retrieval, the systematic process of collecting and cataloging data so that they can be located and displayed on request. Computers and data processing techniques have made possible the high-speed, selective retrieval of large amounts of  technology, designing systems for mainframe, open systems and midrange environments. The company has offices worldwide, trades on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbol EMC and is a member of the S&P 500 Index. For further information about EMC products and services, EMC's home page can be accessed at http://www.emc.com.

CONTACT: EMC

Rick Lacroix, 508/435-1000
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 9, 1996
Words:513
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