EMC Is `Where Information Lives'; EMC Unveils New Brand Marketing and Advertising Campaign to Build on Position as Market Leader for Information Infrastructures.Business/Technology Editors HOPKINTON, Mass.--(BUSINESS WIRE)--April 24, 2000 EMC Corporation EMC Corporation (NYSE: EMC) is an American Fortune 500 and S&P 500 manufacturer of software and systems for information management and storage. It is headquartered in Hopkinton, Massachusetts, USA. , the world's leading provider of enterprise storage systems, software and services, today unveiled its new brand marketing, promotion and advertising campaign, including a new corporate tagline, "Where Information Lives," that reinforces the strategic importance of EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. intelligent information storage solutions. The campaign will debut Tuesday, April 25, as EMC hosts hundreds of analysts and journalists in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. for its most significant technology launch ever. Three new television commercials will begin airing during business and sports programming on major U.S. cable and broadcast networks. The new, fast-paced advertisements blend humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was with hard-hitting messages about the need for proper information management in the digital economy and introduce "Where Information Lives," the new EMC tagline. The series of commercials reinforce the importance of an information infrastructure based on EMC technology to the long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. success of a business. The television spots, created by Arnold Communications of Boston, also will air on network television in conjunction with EMC's sponsorship of major sports events, including the EMC Golf Skills Challenge, the EMC Kaanapali Classic and the EMC World Cup, part of the World Golf Championships series. "Two-thirds of the world's critical information lives on EMC systems," said Ron Slate, EMC's Vice President of Global Communications. "EMC's new tagline reflects the continued evolution of the company into a key infrastructure provider for the world's largest users of information. In the digital economy, fast, reliable access to information can mean the difference between success and failure. EMC makes the information storage software, systems and networking equipment that keeps the lifeblood life·blood n. 1. Blood regarded as essential for life. 2. An indispensable or vital part: Capable workers are the lifeblood of the business. of today's information economy flowing 24 hours a day." About EMC EMC Corporation (NYSE NYSE See: New York Stock Exchange : EMC) is the world leader in information storage systems, software, networks and services, providing the information infrastructure for a connected world. Information about EMC's products and services can be found at www.EMC.com. EMC is a registered trademark and Where Information Lives is a trademark of EMC Corporation. Other trademarks are the property of their respective owners. |
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