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EMC Helps NetZero Deliver One-to-One Marketing to Online Consumers.


Business/Technology Editors

HOPKINTON, Mass.--(BUSINESS WIRE)--March 21, 2000

EMZC Celerra Network-Attached Storage See NAS.  Solution Keeps

Largest Free Internet Access Provider See ISP.

(networking, company) Internet Access Provider - (IAP) A company or other origanisation which provides access to the Internet to businesses and/or consumers.
 on Crest of

Online Information Wave

EMC Corporation EMC Corporation (NYSE: EMC) is an American Fortune 500 and S&P 500 manufacturer of software and systems for information management and storage. It is headquartered in Hopkinton, Massachusetts, USA. , the world's leading provider of enterprise storage systems, software and services, today announced that NetZero, Inc. (Nasdaq:NZRO), the nation's largest provider of free Internet access See how to access the Internet.  with more than 3 million registered users, has standardized on EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies.  Enterprise Storage to enable NetZero to collect and manage customer data. Using its proprietary zCast targeting and tracking technology, NetZero can deliver targeted advertising messages to NetZero users based on their demographics and personal interests.

"We deliver billions of advertising impressions on a quarterly basis and provide our advertisers with unique one-to-one targeting capabilities," said Ronald T. Burr, NetZero president and chief technology officer. "To stay ahead of such huge and growing information requirements The information needed to support a business or other activity. Systems analysts turn information requirements (the what and when) into functional specifications (the how) of an information system. , we have standardized on EMC Enterprise Storage because we believe EMC provides the superior performance, reliability and manageability we need to mine this data successfully."

NetZero, based in Westlake Village, Calif., uses EMC Symmetrix The Symmetrix is EMC's flagship enterprise storage array. There have been seven generations of Symmetrix hardware, with the first appearing in 1994 and the latest introduced in 2006.  Enterprise Storage systems to provide 50 terabytes of high-performance storage to an Oracle data warehouse based on Sun Solaris servers and EMC's Celerra File Server running NetZero's e-mail services.

Said Burr, "As a highly adaptable storage resource, EMC allows us to create a centralized pool of data that easily can be managed and protected across various platforms and operating environments within NetZero. This allows NetZero to grow our infrastructure smoothly and cost efficiently while absorbing any technology changes we make to support the rapid expansion of our business."

To achieve higher availability levels, NetZero migrated its e-mail application to EMC Celerra This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, a network-attached storage (NAS (1) See network access server.

(2) (Network Attached Storage) A specialized file server that connects to the network. A NAS device contains a slimmed-down operating system and a file system and processes only I/O requests by supporting the popular
) solution. Celerra is optimized to move vast quantities of data and deliver unprecedented levels of information management, scalability and performance.

NetZero is using EMC Enterprise Storage software to manage and protect all of its information assets. The company uses EMC ControlCenter software for proactive monitoring and management control of Symmetrix storage. NetZero has also implemented EMC PowerPath to increase online availability and overall server performance. PowerPath automatically balances information loads across all available server paths and re-routes data if a path is temporarily disabled.

NetZero's world-class infrastructure has met the rigorous qualifications for EMC's new Proven E-Infostructure program. This new program defines the highest standards for information availability, scalability, and management. EMC Proven members have implemented the necessary enterprise storage resources to operate at peak efficiency, adapt to a constantly changing business climate, and easily manage Internet-driven growth.

Mike Ruffolo, EMC's Executive Vice President of Global Sales, Services and Marketing, concluded, "NetZero is changing the Internet landscape with its innovative approach to free Internet access and free e-mail See Internet e-mail service.  while providing advertisers with a superior method of precision targeting. EMC's advanced Enterprise Storage systems and software are up to the task of delivering real-time access to the massive volumes of information NetZero compiles each day."

EMC Corporation, a Fortune 500 company based in Hopkinton, Massachusetts Hopkinton is a town located in southwestern Middlesex County, Massachusetts, about 40 km (26.4 mi) from Boston. It is one of nine towns that are part of the region known as MetroWest. The population was 13,346 at the 2000 census. , is the world's technology and market leader in the rapidly growing market for intelligent enterprise storage systems, software, networks and services. The company's products store, retrieve, manage, protect, and share information from all major computing environments, including UNIX UNIX

Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics).
, Windows NT, Linux and mainframe platforms. The company has offices worldwide, trades on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbol EMC, and is a component of the S&P Index. For further information about EMC and its storage solutions, EMC's corporate web site can be accessed at http://www.EMC.com.

NetZero is the nation's largest provider of free Internet access based on number of registered users. NetZero offers its users free access to the Internet, free e-mail and easy-to-use navigational tools, while offering online advertisers an effective way to target those users. The ZeroPort, a central feature of the NetZero service, is a persistent onscreen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 device providing users with instant "speed dial" to key sites on the Internet for shopping, auctions, music, and other services. Customized information such as stocks, news and sports can also be delivered directly to the desktop through the ZeroPort. NetZero offers advertisers unique one-to-one targeting capabilities using its proprietary zCast technology, which gives the company the ability to track users throughout their online experience. Between its October 1998 launch and early January 2000, more than 3 million users registered for NetZero's Internet access service. NetZero offers its services in more than 2,300 cities across the United States. More information about the company is available at www.netzero.net.

EMC and Symmetrix are registered trademarks and EMC Enterprise Storage, Celerra, ControlCenter and PowerPath are trademarks of EMC Corporation. Other trademarks are the property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 21, 2000
Words:775
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