EMC Expands Global Awareness Through Major Marketing Programs.

HOPKINTON, Mass.--(BUSINESS WIRE)--May 7, 1998--

"The EMC Effect" To Reach Worldwide Business Audience;

EMC Assumes Title Sponsorship of Three Major Televised

Professional Golf Events

EMC Corporation, the world's leading provider of enterprise storage systems and software, today announced plans to significantly increase its worldwide visibility and awareness through a series of new sponsorship, advertising and relationship marketing initiatives. The programs are aimed at communicating the strategic impact of EMC's information management solutions -- "The EMC Effect" -- to senior business and technology executives around the world.

"Information storage is no longer a passive peripheral in the minds of most business and technology leaders today," said Robert Dutkowsky, EMC's Executive Vice President of Markets and Channels. "Enterprise storage is now seen as one of the key pillars of information management and EMC is taking its place among the world's top IT companies. By deploying EMC Enterprise Storage, businesses are able to put all their important information to work on meeting their most aggressive goals. We call that 'The EMC Effect.' Our customers are enjoying unprecedented results from being able to manage, protect and share their vast pools of information. These programs are our way of linking EMC's identity to that tremendous customer value."

The new programs announced today include:

-- The creation of the first EMC Golf Skills European Challenge, which will take place May 18, near London. This made-for-TV event is an extension of the U.S. EMC Golf Skills Challenge and will feature some of the European PGA Tour's top players competing on challenging shots for $250,000 prize money. The event will be produced by NBC Sports and syndicated for television distribution worldwide.

-- Title sponsorship of the EMC Kaanapali Classic Senior PGA Tour event, to be held in Maui, Hawaii, in October. This event will be televised live by ESPN.

-- A new "The EMC Effect" television commercial to appear on network sports and cable news programming beginning this month. The commercial will air during EMC-sponsored programming, major network golf events and on CNN and CNN Headline News.

-- Several new "The EMC Effect" print advertisements are appearing in major business and technology publications worldwide. Advertisements are now running in The Wall Street Journal, Business Week and Fortune.

-- A joint international advertising program with Hewlett-Packard Company, one of the world's leading computer companies and a reseller of EMC Symmetrix Enterprise Storage systems. Advertisements are appearing in business and computer trade publications in Europe, Asia and South America.

-- The signing of PGA golfer and New England native Billy Andrade to endorse EMC. The EMC logo will be featured prominently on Andrade's shirt during tournaments.

EMC Golf Skills European Challenge

The inaugural EMC Golf Skills European Challenge event will be held on May 18, 1998, at the historic Wentworth Club's East Course outside of London. The made-for-TV event will be produced and distributed worldwide by NBC Sports and televised in the U.S. on The Golf Channel. Like its U.S. counterpart, the EMC Golf Skills Challenge, the European Challenge will feature eight European PGA pros competing for $250,000 in eight skill events, such as long drive, trouble shot and putting. Among the stars expected to compete in the inaugural event are several members of the reigning European Ryder Cup championship team and the top money winners on the 1997 European PGA Tour, including Germany's Bernhard Langer, Wales' Ian Woosnam, England's Lee Westwood and Scotland's Colin Montgomerie.

EMC Kaanapali Classic

The EMC Kaanapali Classic will be held October 19-25, 1998, at the Kaanapali North Course on Maui, Hawaii. Seventy-eight players will compete in the 54-hole stroke play tournament for a total purse of $1 million. The three-day event will be televised live by ESPN and broadcast in 140 countries by ESPN International. EMC was previously the presenting sponsor of this event. The EMC Kaanapali Classic will feature the finest golfers on the Senior PGA Tour. Joining EMC as presenting sponsor of this prestigious event is Hewlett-Packard.

Commenting on the EMC Kaanapali Classic, Dutkowsky said, "This is the first major joint relationship marketing event we've conducted with Hewlett-Packard, our largest reseller. The location and competition provides a perfect setting for us to host our top prospects and customers from Asia and the South Pacific and discuss our industry-leading enterprise information management solutions."

The U.S. EMC Golf Skills Challenge airs on NBC each fall and features some of the leading stars of the North American PGA Tour. Last year's event was won by Andrade, who will return to this year's challenge in Ojai, California, to defend his title against seven other top PGA and Senior PGA pros.

EMC's advertising is created by Mullen Advertising, based in Wenham, Mass. Boston-based Woolf Associates helps manage EMC's global sponsorship activities.

About EMC

EMC Corporation, a Fortune 500 company based in Hopkinton, Massachusetts, is the world's leading supplier of intelligent enterprise storage systems and software for mainframe and open systems environments. The company has offices worldwide, trades on the New York Stock Exchange under the symbol EMC, and is a component of the S&P 500 Index. For further information about EMC products and services, EMC's corporate Web site can be accessed at http://www.emc.com.

-0-

EMC and Symmetrix are registered trademarks and EMC Enterprise Storage and EMC Effect are trademarks of EMC Corporation. Other trademarks are the property of their respective owners.

CONTACT: Rick Lacroix, EMC

[phone]

[e-mail]