EMAZING Embarks On a ``Hummer'' of a Tour; 28-Foot EMAZING.com Hum-Vee Limousine To Take America By Storm On 25-City Tour.Business & Technology Editors LOUISVILLE, Ky.--(BUSINESS WIRE)--March 27, 2000 On March 28, the "EMAZING.com Hummer Tour 2000" will take to the nation's highways on a six-month, 25-city expedition. The "mascot" of the six-month tour is a rugged, all-terrain, 28-foot Hum-Vee Limousine, designer-wrapped with the EMAZING.com logo and scheduled for stops in shopping malls, concert venues, sporting events in U.S. cities from Indianapolis and Milwaukee to Chattanooga and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . As its first-ever, city-by-city promotional tour, EMAZING.com, the leading provider of free consumer-driven emailed content, promises to bring its "Whatever you're into, we email it to you. Free!" message direct to millions of Americans across the country. "We're taking EMAZING on the road - straight to the consumer. EMAZING news, greetings, politics, comics, horoscopes and tips all will come to life with the 'EMAZING.com Hummer Tour 2000,'" said Joe Pierce, founder and general manager of EMAZING. "The tour is truly comprehensive and unusual - for six months, we will not only feature product demonstrations and sign on new subscribers, but also conduct full-scale, tailored in-market promotions, launch a traveling 'viral' marketing campaign and wire our specially outfitted Hum-Vee limousine to maximize our appearances. You could say that we want the Internet to 'hum' with Americans for the next year." The EMAZING.com Hummer Tour 2000 will kick off with a "bounce" - literally - in Indianapolis, Ind., on March 28. On the first leg of the tour, the Indianapolis stop will feature an action-packed week of events coinciding with the happening that is a step away from the culmination of all of that is March Madness March Madness may refer to:
abbr. National Collegiate Athletic Association Final Four Basketball tournament. This "big beginning" of the U.S. Hummer Tour emphasizes the tour's mission of being "on the scene" during the hottest breaking U.S. events for the next year and its irreverent mission to reach America. As if the excitement of the NCAA tournament NCAA Tournament can mean: Men's Sports
n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. such as the "Dick on a Stick" event featuring famed sportscaster Dick Vitale Richard J. "Dick" Vitale, also known as "Dickie V" and "Mr. College Basketball" (born June 9 1939 in Passaic, New Jersey) is an American sports broadcaster who is well known for his spirited style of broadcasting, primarily on ESPN and its family of cable television channels. . "When we roll into town, we want to not only make an EMAZING visual impression, but a viral and virtual one, as well. We'll join forces with the top in-market partners to raise the bar and participate in quirky quirk n. 1. A peculiarity of behavior; an idiosyncrasy: "Every man had his own quirks and twists" Harriet Beecher Stowe. 2. , irreverent events that will allow us to truly stand out and be seen during our week-long visits," added Pierce. EMAZING will stay within the city for nearly one week, co-hosting radio promotions and live radio remotes with leading in-market stations. EMAZING also will utilize the custom Hum-Vee limo in all tour appearances, including allowing locals to email their own "digital" photo to friends and loved ones loved ones npl → seres mpl queridos loved ones npl → proches mpl et amis chers loved ones love npl via EMAZING Greetings. Central to the tour will be an EMAZING trivia contest replicated from EMAZING's popular "Pop Culture Challenge" offering. The contest is designed to drive interest and traffic straight to the site via pop trivia. Throughout the length of the tour, hundreds of thousands of postcards will be imprinted and handed out "virally" with in each city stop. From local passers-by and shoppers to college students and movie goers, the residents will be challenged to answer the "pop culture" trivia questions by surfing to the www.emazing.com website - those with correct answers will then be automatically entered to win a bevy bevy a flock of birds. of prizes. Other U.S. Hummer Tour Stops will also be timed to take advantage of the EMAZING.com NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. sponsorship, key holidays and cities hosting high-profile events. Events on the twelve-month roster will include the Kentucky Derby Kentucky Derby One of the classic U.S. Thoroughbred horse races. It was established in 1875 and run annually on the first Saturday in May at Churchill Downs track in Louisville, Ky. With the Preakness and the Belmont Stakes, it makes up U.S. racing's coveted Triple Crown. (Louisville), Fan Fair (Nashville), the Pepsi 400 (Daytona Beach Daytona Beach (dātō`nə), city (1990 pop. 61,921), Volusia co., NE Fla., on the Atlantic coast and Halifax River (a lagoon); inc. 1876. Center of a rapidly urbanizing area, in a region settled by Spanish Franciscans in the 17th cent. ), Charlotte Speedweek and many more. EMAZING swag distributed throughout the tour includes T-shirts, tattoos, magnets, condoms, coasters and stickers. About EMAZING EMAZING.com is a service of EMAZING, Inc., a Louisville, Kentucky-based e-mail publishing company founded in 1998 and acquired by Sony Music in 1999. EMAZING (www.emazing.com) is led by Internet industry veteran Joe Pierce, who founded IDG's TipWorld service in 1996. EMAZING.com delivers news, greetings, comics, horoscopes, and tips on more than 60 different topics ranging from art to woodworking to email boxes around the world every day. EMAZING is committed to fulfilling its mission statement - "Whatever you're into, we email it to you. Free!" - and to delivering real value to consumers' email boxes. |
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