ELSA Japan Signs Reseller Agreement for AGEIA PhysX Accelerator Cards in Japan and Korea; Largest Regional Reseller of Graphics Cards to Provide Etail/Retail Access for AGEIA in Important Asian Markets.

LOS ANGELES & MOUNTAIN VIEW, Calif. -- AGEIA(TM) Technologies, Inc., the pioneer in hardware-accelerated physics for games, announced today at E3 that ELSA Japan will be a reseller of AGEIA PhysX(TM) Accelerator cards in the Japanese and Korean markets. ELSA Japan is the region's largest reseller of graphics cards and related PC products, and provides comprehensive support for end users and OEMs. The reseller agreement will enable wide availability of AGEIA PhysX Accelerator cards in key Asian etail/retail markets, as well as opening up potential relationships between AGEIA and regional OEMs and systems integrators.

"The AGEIA PhysX Accelerator is an exciting new product, and ELSA Japan has the resources and support to make it a success in this region," said Masahiro Kondo, president of ELSA Japan. "We look forward to offering this new technology to our many customers in Japan and Korea, and hope for continued success for AGEIA in this rapidly growing market for PC games."

"ELSA Japan has a solid reputation as a reseller in Japan and Korea, and will be an invaluable partner for AGEIA in these important markets," said Manju Hegde, CEO of AGEIA. "The region is also a prolific source of new ideas in game development, and the retail availability of AGEIA PhysX Accelerator cards will stimulate exciting new implementations of AGEIA PhysX technology in games."

AGEIA PhysX Accelerator cards are available now from ELSA Japan, ASUS and BFG Technologies and in game PCs from Dell, Alienware and Falcon Northwest.

About ELSA Japan

Established in 1997, ELSA Japan became a 100% subsidiary of Technology Joint Corporation (TJC) in July, 2002. Under the leadership of CEO T.J. Namaritani, ELSA Japan sells 3D graphics cards and other multimedia products for both professionals and consumers, while providing outstanding customer support. ELSA Japan is dedicated to building strong relationships with ISVs serving the markets of CAD, DCC, VR, games and many other technology-related fields. For more information, visit www.elsa-jp.co.jp (in Japanese).

About AGEIA

AGEIA(TM) Technologies, Inc., is the pioneer of hardware-accelerated physics for PC games and has developed the world's first dedicated physics processor, the AGEIA PhysX(TM) processor. The AGEIA PhysX processor powers massive and pervasive real-time interactive worlds that for the first time obey the laws of classical physics. AGEIA provides a world-class cross platform software development kit to simplify advanced physics programming for the PhysX processor, as well next-generation gaming consoles. AGEIA is changing the face of gaming by working with more than sixty leading developers and publishers to deliver the next generation of physically immersive entertainment. The company, headquartered in Mountain View, Calif., is privately-held. For more information, visit www.ageia.com.

(a) AGEIA and PhysX are trademarks of AGEIA Technologies, Inc. All other trademarks are the property of their respective owners.