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ELIZABETH PRIMROSE-SMITH NAMED IBM DIRECTOR OF WORLDWIDE OLYMPIC AND SPORTS OPERATIONS

 ARMONK, N.Y., Sept. 14 /PRNewswire/ -- IBM today announced that Elizabeth (Eli) Primrose-Smith has been named IBM director of worldwide Olympic and sports operations, a new position, reporting to Abby Kohnstamm, IBM vice president, corporate marketing, effective November 1.
 Ms. Primrose-Smith, 46, will be responsible for providing corporate leadership in support of IBM's long-term agreement with the International Olympics Committee (IOC), announced in December 1993, to serve as information technology partner for the Olympics through the year 2000. She will also oversee all of IBM's other sports sponsorships.
 Ms. Primrose-Smith has been managing director and chief administrative officer, World Cup USA 1994, Inc., with responsibility for planning and managing the 1994 World Cup Tournament.
 IBM has been providing information technology for the Olympics since 1960, and the new relationship expands that involvement significantly. For the first time, the IOC will have one company lead its information technology efforts on a long-term basis, including: the 1996 Olympic Games in Atlanta; the 1998 Olympic Winter Games in Nagano, Japan; and the 2000 Olympic Games in Sydney, Australia. IBM's people and products will serve as the nerve center of the Olympics, providing such diverse support as competition site design, commentator information systems and scoring systems.
 "As worldwide information technology sponsor, IBM has made a major commitment to the Olympic Games," Ms. Kohnstamm said. "We consider it an extraordinary opportunity to showcase the capabilities of our people and products in running one of the world's most complex events. Eli's experience and expertise make her uniquely qualified to lead this effort, as well as to manage IBM's other strategic sports sponsorships."
 Before assuming her current position, Ms. Primrose-Smith was president and executive director of the U.S. Olympic Festival held in Los Angeles. Prior to that she served as associate vice president, Los Angeles Olympic Organizing Committee, and executive director of the first World Games in 1981. Ms. Primrose-Smith also was a Gold Medalist in swimming at the 1963 Pan Am Games in Sao Paulo, Brazil.
 Ms. Primrose-Smith holds a B.A. from Stanford University and an M.B.A. from U.C.L.A.
 -0- 9/14/94
 /CONTACT: Tracy O'Neill of IBM, 914-765-6141/
 (IBM)


CO: International Business Machines ST: New York IN: CPR SU: PER

PS -- NY050 -- 4162 09/14/94 12:46 EDT
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Publication:PR Newswire
Date:Sep 14, 1994
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