ELECTRONIC ARTS TO USE AMD ATHLON PROCESSOR-BASED SYSTEMS WORLDWIDE.AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. (NYSE NYSE See: New York Stock Exchange :AMD) has announced that Electronic Arts, a developer of PC and console games and the number-one game site on the Internet, is recommending AMD Athlon XP A family of Pentium-compatible CPU chips from AMD introduced in 2001. Departing from the traditional MHz designation, Athlon XP chips use model numbers that combine clock speed and architectural features into a numerical rating. and AMD Athlon MP processor-based desktop and workstation computers for its worldwide studios. Electronic Arts plans to use these systems to develop and produce next-generation PC and console games for both the EA SPORTS and EA GAMES brands with franchises including John Madden Football, Harry Potter, and The Sims, and plans to implement AMD processor-based systems in their sales, finance, marketing and administration departments. EA studios slated to use AMD processor-based systems include Westwood Studios Westwood Studios (1985-2003) was a computer and video game developer, founded in 1985 as Westwood Associates by Brett Sperry and Louis Castle and based in Las Vegas, Nevada. in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Maxis studio in Walnut Creek Walnut Creek, residential city (1990 pop. 60,569), Contra Costa co., W Calif., in the San Francisco Bay area; inc. 1914. It is the trade and shipping center of an extensive agricultural area where walnuts are among the major product. , and studios in Redwood Shores, Los Angeles, Seattle, Orlando, London, Tokyo, Vancouver, and Melbourne. "The performance, compatibility, and reliability of the AMD Athlon MP processor has led us to select it as part of the workstation development solution worldwide for Electronic Arts to help speed game design processes," said Scott Cronce, VP and chief technology officer, Electronic Arts Inc. "Additionally, the stability we have had with AMD Athlon XP processor-based desktop machines has given us reason to populate them in other departments in Electronic Arts." "Electronic Arts is producing performance-demanding, graphic-intensive games that leverage AMD solutions," said Ed Ellett, vice president of Marketing at AMD. "The compatibility, reliability and performance of AMD workstation solutions as development platforms combined with EA's extensive game portfolio will help ensure that the next generation of gaming will evolve to the next level of realism." In the past, EA has trusted AMD's technology and raw processing power to showcase their complete lineup at E3 in Los Angeles and at two press conferences. [sections] |
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