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ELECTRONIC ARTS LAUNCHES "SIMS ONLINE".


Electronic Arts (Nasdaq:ERTS ERTS Electronic Arts, Inc. (stock symbol)
ERTS Earth Resources Technology Satellite (US NASA)
ERTS Embedded Real Time Systems
ERTS Enhanced Remote Transit Shed
), Redwood City Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , has launched its highly anticipated PC game, The Sims Online(TM). The Sims Online is the Internet, multi-player version of the top-selling PC game of all time, The Sims(TM). The Sims Online is a massive virtual world created and populated pop·u·late  
tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates
1. To supply with inhabitants, as by colonization; people.

2.
 by thousands of players from around the world. In this never- ending alternative reality players can be themselves or "Be Somebody Else(TM)."

"This is one of the most entertaining, engaging and flat out fun games that EA has ever produced," said Don Mattrick Don Mattrick was the president of software maker Electronic Arts Worldwide and originally the founder of Distinctive Software (DSI) in 1982. DSI later merged with Electronic Arts in 1991 and became EA Canada, Electronic Arts Canada. , president worldwide studios for Electronic Arts. "I predict that a lot of people are going to skip work to play The Sims Online."

In The Sims Online, players create and control the actions of a character known as a Sim (1) (Society for Information Management, Chicago, IL, www.simnet.org) Founded in 1968 as the Society for MIS, it is a membership organization made up of corporate and division heads of IT organizations. . Players enter the world with a small amount of money to spend as they wish. They can purchase their own piece of land to do with as they please or they can join with other players to create shared homes and businesses or host wild events.

Players can explore the neighborhoods around them and meet scores of other Sims along the way. Players get to know other Sims through live text chat and secret instant messages. As players type, their messages appear in speech bubbles above their Sims' heads. Sims can also express themselves through hundreds of animations. A polka, pile drive, or a passionate kiss are just a few of the gestures available for Sims to use to convey exactly what's on What's On (Traditional Chinese: 熒幕八爪娛) is a weekly half-hour TV series that airs on Fairchild Television. Format
Originally started in 1996, the show is currently the longest-running program in Fairchild Television history.
 their mind.

"It's very inspirational for me to see how the original game has evolved into a vibrant online community where players can create their own world," said Will Wright, creator of The Sims. "The Sims Online gives players tremendous possibilities to construct, customize and personalize per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 a world with their imagination as their only limit."

The Sims Online carries a monthly subscription fee of $9.99 with the first month being free. A credit card is required to register and play. An Internet connection is also required. The Sims Online carries an ESRB ESRB Entertainment Software Rating Board
ESRB Estrogen Receptor Beta
ESRB Explosive Safety Review Board
 rating of "T" for teen. It is available in stores now for a suggested retail price of US $49.99 or by direct order from the EA Store(SM) at http://www.ea.com or by calling 877-EA-GAMES (1-877-324-2637).

Important information on The Sims Online including terms of service (networking) Terms Of Service - (TOS) The rules laid down by an on-line service provider such as AOL that members must obey or risk being "TOS-sed" (disconnected).  and game availability can be found at http://www.thesimsonline.com.

The Sims skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly became a universal gaming and cultural phenomenon. The Sims was the best selling PC game of both 2000 and 2001 and is now the best selling PC game of all time. Translated into 16 different languages, The Sims has inspired five expansion packs: The Sims Livin' Large, The Sims House Party, The Sims Hot Date, The Sims Vacation and The Sims Unleashed. Combined sales for the franchise have topped 20 million units life-to-date. For more information on The Sims franchise titles, visit http://www.thesims.com.

Electronic Arts, headquartered in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of more than $1.7 billion for fiscal 2002. The company develops, publishes and distributes software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA GAMES(TM), EA SPORTS BIG(TM) and EA.COM(SM).

For more information, visit http://www.info.ea.com or call 925/927-3610.
COPYRIGHT 2003 Worldwide Videotex
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003 Gale, Cengage Learning. All rights reserved.

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Publication:Multimedia Publisher
Date:Feb 1, 2003
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