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ELECTRONIC ARTS ANNOUNCES JOINT VENTURE COMPANY IN JAPAN, WITH VICTOR MUSICAL INDUSTRIES, A SUBSIDIARY OF JVC

 ELECTRONIC ARTS ANNOUNCES JOINT VENTURE COMPANY IN JAPAN,
 WITH VICTOR MUSICAL INDUSTRIES, A SUBSIDIARY OF JVC
 SAN MATEO, Calif., Sept. 27 /PRNewswire/ -- Electronic Arts (NASDAQ: ERTS) and Victor Musical Industries, Inc. (VMI) of Japan today announced a joint venture to develop and publish entertainment software in Japan.
 These two successful worldwide publishers will create a new company, called Electronic Arts Victor (EA Victor), and expect to begin operations in November. Initial capitalization of the venture is approximately $10 million with Electronic Arts as the majority shareholder in the venture. The company will be headquartered in Tokyo, Japan. The company's mission will be to convert Electronic Arts' worldwide library of products into Japanese and publish these titles in the Japanese market, and to create and publish original titles for both the Japanese as well as worldwide markets. Initially, products will be developed for the Sega Genesis, Super Nintendo Entertainment System, leading CD platforms, NEC 9801, MS-DOS and FM Towns.
 Larry Probst, president and CEO of Electronic Arts, said, "This joint venture is an integral part of our company's expansion into international territories and significantly enhances our presence in the Japanese market. We are fortunate to join forces with Victor Musical Industries, Inc., one of the leading entertainment companies in Japan." Probst continued by saying, "This new venture is an important event for Electronic Arts. It allows us to develop and translate products locally, which is a key factor to success in the Japanese market. Additionally, the joint resources of VMI and Electronic Arts will allow both companies to exploit emerging technologies."
 Jun Deguchi, president of Victor Musical Industries, Inc., said, "VMI has long been dedicated to providing high quality products to customers. VMI is very pleased to expand the range of products soon to be available in Japan, through this significant joint venture with Electronic Arts. This partnership expands upon VMI's long-term strategy of continued growth in software markets globally."
 EA Victor will be headquartered in Shibuya-ku, Tokyo. The chairman will be Steve Salyer, also vice president, business development at Electronic Arts. Its president and CEO will be Satoshi Honda, also a director of VMI. The start-up venture will open business with a staff of 35 people, to include product development, sales, marketing and administrative personnel.
 Products planned to ship in the December, 1992 quarter for the Sega Genesis will be: John Madden Football 92, Electronic Arts Hockey, Road Rash and Team USA Basketball.
 VMI is a wholly owned subsidiary of JVC. The company is 20 years old, with annual sales last year of $445 million. They are a leader in the entertainment industry, publishing video, music and entertainment software products.
 JVC is a leading worldwide consumer electronics company with annual sales of $5.054 billion.
 Electronic Arts is an entertainment software company that develops, publishes and distributes worldwide. Established 10 years ago, Electronic Arts' revenues in its last fiscal year were $162,129,000.
 -0- 9/27/92
 /CONTACT: Holly Hartz, director of public relations, 415-513-7510, or Stan McKee, senior vice president and CFO, 415-513-7345, both of Electronic Arts; or Satoshi Honda, managing director of EA Victor, in Tokyo, 011-81-3-5410-3110/
 (ERTS) CO: Electronic Arts; Victor Musical Industries, Inc.;
 Electronic Arts Victor ST: California IN: CPR SU: JVN


TS-BR -- NYON1 -- 3779 09/28/92 02:01 EDT
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Date:Sep 28, 1992
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