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ELECTRICITY FIRMS PLAN INCENTIVES; DONATIONS TO CAUSES AMONG BILL OPTIONS.


Byline: Michael White There are multiple public figures named Michael White or Mike White, including:
  • Michael R. White, former Mayor of Cleveland, Ohio
  • Michael White (journalist), Associate Editor and former Political Editor of The Guardian
 Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 

Want to lower your electrical costs? Stop smoking. Want to serve the Lord while you pay your bill? Your electrical company will match contributions you make toward missionary work Noun 1. missionary work - the organized work of a religious missionary
mission

work - activity directed toward making or doing something; "she checked several points needing further work"

da'wah, dawah - missionary work for Islam
.

Those are just some of the sales pitches Californians will hear with the approach of the Jan. 1 deadline for deregulation Deregulation

The reduction or elimination of government power in a particular industry, usually enacted to create more competition within the industry.

Notes:
Traditional areas that have been deregulated are the telephone and airline industries.
 of the electrical industry in this state.

So far, more than 100 companies from around the country have registered to sell electricity in California, which is the largest state yet to deregulate deregulate

To reduce or eliminate control. One of the major forces in the financial markets in the 1970s and 1980s was the federal government's decision to deregulate interest rates.
 power.

Most companies are promising the cheapest electricity. But some are aligning themselves with causes such as environmentalism environmentalism, movement to protect the quality and continuity of life through conservation of natural resources, prevention of pollution, and control of land use.  and religion.

Vermont-based Green Mountain Energy Resources L.L.C. is offering customers ``ecocredits,'' or discounts for developing environmentally friendly habits such as riding a bicycle to work, car pooling or fitting the house with low-energy light bulbs. There are also discounts for those who quit smoking.

Another business, the Christian Energy Electrical Co. of Lynwood, is trying to sign up church congregations. It is offering to match contributions that church members make to missionary work at home and abroad.

``I call myself a pastor entrepreneur. This gives us not only the opportunity to be an entrepreneur, but it gives us the opportunity to witness,'' said the Rev. Charles Linder Floyd of Christian Energy.

The Legislature voted last year to open California's $20 billion power industry to competition, hoping to drive down the cost of power.

As a result, about 10 million electrical customers, or 70 percent of California's power users, will be able to pick their power provider in much the same way they select long-distance telephone service.
COPYRIGHT 1997 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Date:Oct 16, 1997
Words:274
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