EDITORIAL NIKE GIVEAWAY.IT'S always nice when self-interest coordinates with altruism altruism (ăl`tr  ĭz`əm), concept in philosophy and psychology that holds that the interests of others, rather than of the self, can motivate an individual. .
And that's what's happening with Nike and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. .
The Oregon-based sports-gear company plans to help L.A. by retrofitting two city parks with soft surfaces made from ground-up recycled shoes (a lot softer on skinned knees than gravel or pavement). These are the first of 84 playgrounds across L.A. to benefit from the recycled-shoe material. Now this environmentally conscious, generous deed deed, in law, written document that is signed and delivered by which one person conveys land or other realty (see property) to another. A deed may assure the extent of the conveying party's ownership or, if the party is uncertain of the precise extent, he issues a doesn't come entirely out of the kindness Kindness See also Generosity. Allworthy, Squire Tom Jones’s goodhearted foster father. [Br. Lit. of Nike's corporate heart. Encouraging young people to be active ensures a future market. But in this case, the goals of profit and society are happily aligned. |
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