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EDITORIAL NAMING RIGHTS.


IT'S understandable that Angels owner Arte Moreno would want to have Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  in the name of his baseball team. There's much cachet cachet /ca·chet/ (ka-sha´) a disk-shaped wafer or capsule enclosing a dose of medicine.

ca·chet
n.
An edible wafer capsule used for enclosing an unpleasant-tasting drug.
 that comes with the association of the country's second-largest city and, arguably, its most fabulous metropolis.

But the city of Anaheim, which is suing Moreno for breach of contract based on the team's new name of the Los Angeles Angels of Anaheim For the pre-1958 Pacific Coast League team, see .
The Los Angeles Angels of Anaheim are a professional baseball team based in Anaheim, California. The Angels are a member of the Western Division of Major League Baseball's American League.
, has a valid point. The trial on the lawsuit began last week, and city officials claim to have lost more than $100 million in tourism revenue and publicity because of the name change.

Companies pay millions to have their names associated with a sports team. If Staples Center This articlearticle or section has multiple issues:
* Its neutrality is disputed.
* It may contain original research or unverifiable claims.
* It does not cite any references or sources.
 suddenly became the Office Depot Staples Center there would be no question to the breach of contract.

Perhaps the judge will suggest the obvious common-sense solution: If Moreno wants his team to be the Los Angeles Angels, he should just move it to Los Angeles.
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Title Annotation:Editorial
Publication:Daily News (Los Angeles, CA)
Article Type:Editorial
Date:Jan 18, 2006
Words:158
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