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EDITORIAL MERVYN'S MAKES GOOD RETAILER WELCOMES SALVATION ARMY AFTER ALL.


LISTENING to public sentiment Sentiment can refer to:
  • feelings and emotions
  • the literary device sentimentality, which is used to induce an emotional response disproportionate to the situation, and thus to substitute heightened and generally unthinking feeling for normal ethical and intellectual
, Mervyn's retail store officials had a change of heart appropriate to the season and now will welcome bell- ringing Salvation Army Salvation Army, Protestant denomination and international nonsectarian Christian organization for evangelical and philanthropic work. Organization and Beliefs


The Salvation Army has established branches in 100 countries throughout the world.
 volunteers after all.

The Salvation Army expects to serve 350,000 people in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  this year. Along with generous shoppers, stores such as Mervyn's that accommodate the Army's bell-ringers deserve much of the credit.

Now that's a reason for holiday cheer!
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Editorial
Publication:Daily News (Los Angeles, CA)
Article Type:Editorial
Date:Dec 9, 2004
Words:67
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