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EDITORIAL KATIE'S MOMENT.


It was about time the network television executives decided to try something new. The solo prime-time newscasts, headed by legendary newscasters such as Walter Cronkite Walter Leland Cronkite, Jr. (born November 4 1916) is a retired iconic American broadcast journalist, best known as anchorman for The CBS Evening News for 19 years (1962–81).  and Peter Jennings, were once the main source of television news for Americans.

But, as they are wont to do, the times are changing, thanks to technology that allows people more choices for everything, including news. As a result, those evening newscasts have been losing audience share for years.

Then comes the first unexpected thing from the unimaginative TV news executives in a long time, naming NBC-TV personality Katie Couric Katherine Anne "Katie" Couric (born January 7, 1957) is an American journalist who became well-known as co-host of NBC's Today. In 2006, she made a highly publicized move from NBC to CBS, and on September 5, 2006 she became the first woman to solo-anchor of the weekday  as the solo anchor of "The CBS Evening News CBS Evening News is the flagship nightly television news program of the American television network CBS. The network has broadcast this program since 1948, and has used the CBS Evening News title since 1963. ." If any woman has TV legend-in-the-making status (besides Oprah, of course) it would be Couric, a morning staple of thousands of Americans.

Too bad Katie's moment as a pioneer comes as network TV's star is fading. But perhaps her ascension Ascension, in Christianity
Ascension, name usually given to the departure of Jesus from earth as related in the Gospels according to Mark (16) and Luke (24) and in Acts 1.1–11.
 signals more changes and innovations as network news fights back.
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Title Annotation:Editorial
Publication:Daily News (Los Angeles, CA)
Article Type:Editorial
Date:Apr 7, 2006
Words:154
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